Paris Peddles Her Party Girl Rep

Feeling rich: Hilton is on hand to launch the new Rich Prosecco campaign in Berlin today. (Marcus Brandt/AFP/Getty Images)
Nothing says class like champagne in a can. Unless that nothing is a gold spray-painted Paris Hilton writhing on a cracked, post-apocalyptic Earth. Sounds kooky, I know, but maybe kooky does wonders for canned champagne sales?
In any case, the gold-encrusted Paris (NSFW) is the new face air-brushed body of Rich Prosecco. A promotional Web site for the 21st century Zima describes it as "The perfect "starter drink" for your night." Apparently the copywriters stopped short of adding "have several hours before your arrest on suspicion of DUI -- just like our poster girl, Paris Hilton!"
And that is the crux of what most bugs me about this ad. There's just something impertinent about a woman who has a record of driving while intoxicated hawking "starter drinks" to anyone who might possibly be interested in coming by their buzz courtesy of a "sparkling, fruity, fresh, ice cold" can of bubbly. Maybe I'm guilty of a little profiling here, but this drink -- and its marketing campaign -- has a young female demographic written all over it.
I join Celebritology TV Hottie of the Year Tina Fey in worrying about the influence Paris has on teens, and even tweens. Fey, who once called Paris a "piece of sh**," says she "regret[s] sinking to that level of discourse. But Paris is a terrible role model and a terrible young woman. She needs to be ignored."
Amen. We may stop short of ignoring her here, though, as we have important work to do pointing out her shortcomings and unapologetic exploitation of her status as a party girl. Before the ink was dry on her deal with Prosecco, any promise of a reformed Paris Hilton (who in June told Larry King that she had a new outlook on life and was ready to transition into a life of charity work) was officially consigned to the dustbin of convenient utterances.
In perhaps one of the most prescient quotes of the year, law professor Laurie Levenson told CNN at the time that she was skeptical of Paris's avowal to transform herself, saying that a good Paris Hilton may not necessarily be good for business: "Sometimes society likes the naughty Paris Hilton. We like a bad girl."
By Liz |
December 12, 2007; 10:42 AM ET
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Celebrities
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Paris Hilton
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Posted by: Pompous Magnus | December 12, 2007 11:35 AM
I have never liked Paris Hilton, mainly because I just for the life of me could not understand how someone could ride to fame on the coattails of a SEX TAPE. But proof of armagaddon (sp?) was coming was the night she was on Larry King, since in order for her to be on Larry King, Larry decided to bump his scheduled guest...Michael Moore. Now I know everyone is not a fan of Mr. Moore, but to be bumped for some vapid socialite...I started building my fall-out shelter right after that.
Posted by: Anonymous | December 12, 2007 11:40 AM
champagne in a can reminds me of when i was in high school and my mom would let me take a little bottle of champale with me when i babysat on new year's eve. i thought that was hot stuff. (it's swill of course. as i imagine this product is as well.)
as for paris pitching the prosecco...it seems like that should have been a violation of her probation, for heaven's sake. how does one go from serving *hard* time for a dui, and failing to do various things surrounding one's dui prosecution, to shilling for an alcohol company? makes no sense...but then it's paris, and apparently, we'll always have her.
Posted by: methinks | December 12, 2007 11:45 AM
The photo of the gold-airbrushed Paris reminds me of the (ahem) art that Farrah Fawcett was making a few years ago, in which she was covered head-to-toe in metallic gold paint and them laid down on a large canvas.
Cheap and contrived excrement, devoid of any artistic merit or creative aesthetic. Much like Paris, herself.
Posted by: niceFLguy | December 12, 2007 12:00 PM
where's the option in the poll to vote that I agree with Tina Fey about her influence with young women, but still appreciate the "writhing, gold body in the desert" image?
Posted by: OD | December 12, 2007 12:01 PM
Can't we just stuff Paris in a can? I just don't see any redeeming qualities whatsoever.
Posted by: jes | December 12, 2007 12:12 PM
Hey, Liz Kelly:
Coincidentally to your mentioning Tina Fey today, I've been thinking that when we address you, we should use your first AND last names, i.e., "Liz Kelly," preferably while using the same tone of voice that Tracy Jordan uses when he talks to Liz Lemon on Fey's show.
Posted by: byoolin | December 12, 2007 12:19 PM
Also, Liz Kelly: no fair linking to NSFW sites! You _know_ that just gets us all worked up!
Posted by: byoolin | December 12, 2007 12:21 PM
i know, i know, i said i was going to work but i want to second byoolin's idea of referring to liz as liz kelly a la 30 rock's tracy jordan.
that okay with you liz kelly??
Posted by: methinks | December 12, 2007 12:27 PM
I would say its somewhat-SFW, a quick glance. Her legs look stumpy though. Its not that great a photo.
Posted by: jelo | December 12, 2007 12:28 PM
"We may stop short of ignoring her here, though, as we have important work to do pointing out her shortcomings and unapologetic exploitation of her status as a party girl."
I know it's your job, but don't you think that it's the media attention, from blog posts like this among other things, that gives her that status?
Posted by: julia | December 12, 2007 12:30 PM
Fine by me.
Posted by: Liz Kelly | December 12, 2007 12:47 PM
Um, anon at 11:40: I think Paris became famous for being famous about two years prior to the sex tape release.
Posted by: Anonymous | December 12, 2007 12:51 PM
Liz Kelly, you're alright.
Posted by: Celebritology "Comment Of The Week" Award-Winner (and sycophantic suck-up) byoolin | December 12, 2007 1:27 PM
12:51 I had never heard of Paris Hilton before her sex tape and I'd bet most people hadn't either.
Posted by: Anonymous | December 12, 2007 1:32 PM
Nevermind Paris: what is this "sex" that everyone's talking about?
Posted by: byoolin | December 12, 2007 1:38 PM
and You call yourself a celebritologist?
pre 1 Night in Paris (2003)
Wishman (1991)
Sweetie Pie (2000)
Zoolander (2001; cameo)
Nine Lives (2002)
QIK2JDG (2002)
How can you even get a cameo if your not famous?
Posted by: omni | December 12, 2007 1:58 PM
A list of other cameos in Zoolander:
Lance Bass
Billy Zane
David Bowie
Donatella Versace
Tommy Hilfiger
Shavo Odadjian
Fred Durst
Natalie Portman
Donald Trump
Victoria Beckham
Emma Bunton
Cuba Gooding, Jr.
Gwen Stefani
Lenny Kravitz
Tyson Beckford
Winona Ryder
Garry Shandling
How many of these famous people are unknown?
Posted by: omni | December 12, 2007 2:00 PM
Shavo was in Zoolander? I didn't know anyone involved with that movie was a SOAD fan. Hunh. And Fred Durst, who I believe had a fling with Paris at one point. Of course, so did most of the less upstanding members of the music world...
If someone's willing to pay her for ir, more power to her in that sense. Horrible "role model", heck, Denis Rodman is a better role model, in a moral sense, but she certainly knows business.
Posted by: EricS | December 12, 2007 2:16 PM
i would have to concur... paris was famous for being a hotel heiress long before the sex tape.
Posted by: b | December 12, 2007 2:18 PM
Using google news and limiting the search dates to 2001-2002 returns 2,840 hits for Paris Hilton. Paris Hilton was in the news more often than half the people on that cameo list. Anyone who claims they didn't know who she was before the sex tape either wasn't paying attention or they're fooling themselves.
Posted by: omni | December 12, 2007 2:26 PM
omni, you seem really invested your whole day (life?) in proving that Paris was famous before her sex tape. What are you? her publicist?
Posted by: Anonymous | December 12, 2007 2:50 PM
Liz Kelly,
Give omni a commenter of the week award.
kthxbai
Posted by: yellojkt | December 12, 2007 3:10 PM
I second that, 02:50p. omni had to google everyone on that list using the advanced search and write down the number of google hits for each one. Must have a White House job.
Posted by: LLL | December 12, 2007 3:11 PM
On second thought, omni just needs a Xanax. Right, Liz Kelly?
Posted by: LLL | December 12, 2007 3:13 PM
It actually only took five minutes and the simple ability of knowing when one number is smaller than another.
Posted by: omni | December 12, 2007 3:16 PM
she wasn't "I'm king of the world!" famous before her sex tape, but she was famous. duh. why would her sex tape have any impact if she weren't already "someone". wasn't there a huge new yorker article on her and her sister right before it was "leaked"?
I'm not saying you should have known who she was, or that as many people knew who she was as after her sex tape, but she was "known" in the types of circles of people that follow the rich and famous.
Posted by: OD | December 12, 2007 3:47 PM
So I have never heard of Paris Hilton before she skankily showed up in a sex tape? BFD!!!!!!!! My life is no worse for not knowing who she was. I wish to god I didn't know who she is now!!!!! She is still a vapid socialite who is a huge waste of space. If she were to go away tomorrow, would anyone be sad? So stop with the googling and the filmographies, because I'm OK with not paying attention to some bone thin skank who thinks partying is an occupation.
Posted by: OH. MY. GOD. | December 12, 2007 4:03 PM
I bet it's just that people feel they know her better, now.
Posted by: Amelia | December 12, 2007 4:04 PM
Well, originally I thought this whole Paris story was pretty boring, but the whole omni vs. anon (aka OH.MY.GOD.) thing really was entertaining. Thanks you two. And I was in a really crappy mood, but now I feel better - odd, huh?
On topic - I only wish there was an option for BOTH in bad taste and I agree with Tina Fey, sigh....
Posted by: sunnydaze | December 12, 2007 4:19 PM
Paris Hilton is as dumb as a post. She's not even pretty (and rich only goes so far). Blecch. I may need a shower.
Posted by: What is a "Shavo Odadjian"? | December 12, 2007 4:41 PM
But back to champagne in a can...
Is that the proper drink to pair with d*ck in a box?
Posted by: e | December 12, 2007 4:44 PM
Ike Turner died
Posted by: Breaking News | December 12, 2007 5:05 PM
as long as Tina's still kicking, i'm ok.
Posted by: b | December 12, 2007 5:26 PM
Said Ike's surviving ex-wife Tina, "He beat me to the punch."
Posted by: Anonymous | December 12, 2007 5:53 PM
Omni,
Is that you Nicky?
Posted by: not paris | December 12, 2007 6:31 PM
Liz, I'd like to suggest that you/we/whomever fire the Post's IT department like immediately. First they made the discussion schedule impossible to find several months ago, then finally reversed it after everyone complained. Then they inflict the horrible, inexcusable, useless, idiotic linking on us. Now they've added an extra step to the process of finding the blogs - they're no longer listed on the drop-down menu. WHY ON EARTH would they make the decision to make us click on "blog directory," take us to another page, and choose the blog from there? Are you kidding? Why are they working so hard to give us a worse online experience? Has anyone who works for post.com ever actually used a website before?
Posted by: Stef | December 12, 2007 7:51 PM
Right. So I may have overreacted there a bit. I'm off to find some Valium or something.
Posted by: Stef | December 12, 2007 7:53 PM
uh, Stef, I'm right there with you, except I don't have access to a valium.
The blog pulldown was bad enough. Now it's a multi-step process which means I'm multi-stepping on over to another newssite with a more efficient directory system. Duh.
Posted by: mn.188 | December 12, 2007 8:21 PM
I thought I was the only one who hated the multistep process.
If we can get Celebritology readers to agree on this, that should tell you something.
Posted by: ep | December 12, 2007 10:03 PM
Hey sunnydaze, glad to be of help.
Those who hate multi-step dances can put http://blog.washingtonpost.com/celebritology in their favorite places.
Posted by: omni | December 13, 2007 6:51 AM
You're lucky she even performed for you bast*rds! Leave Paris Alone. PLEASE!
Posted by: M Street | December 13, 2007 10:04 AM
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Prosecco in a can. Ugh...
That just screams, "Hey! Look at me! I'm a C.L.A.S.S. A.C.T.!!!!!"