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D(odd)-TV Launches

Chris Dodd may have raised only $3.25 million during the second quarter, but he's moving full speed ahead -- especially online.

As Jeff Jarvis wrote last week, "[Chris] Dodd has been more open and expansive with his Internet video strategy than most of the candidates. They've webcast staff meetings" among other things.

Now you can watch Dodd and his staff in action, live, for several hours a day, on D-TV.

As the Dodd camp states in a release out this afternoon, D-TV is "Four channels, constantly updated, giving you a never-before-seen window into the campaign." Sounds a bit like a political Truman Show.

The Dodd campaign promises "something new on the page nearly every time you tune in -- including live-video from my travels throughout the country."

"The inspiration was the impetus to give people who are not actually on the campaign a real-life live window onto the campaign," spokeswoman Christy Setzer says. "I think the idea is that there's a real interest in what happens everyday on a campaign, basically what we do all day. And people who are not actually in Iowa, or New Hampshire, or South Carolina, or Nevada, get to participate."

Currently, channel 1 is a "best of" Dodd's speeches. Channel 2 is a live video feed from Dodd's D.C. headquarters. Channel 3 features the "best of" Dodd's campaign stops. And channel 4 explains how people can get involved.

Setzer says the channel 2 headquarters camera will move around the headquarters during the day. The camera will be near the finance team from 11 a.m. to 12 p.m., then the communications and research staff from noon to 1 p.m.; finally the web staff from 1 p.m. to 2 p.m.

"I think it gives viewers a chance to see the day to day operations on our staff, and gives them an unprecedented ability to engage in our campaign," Setzer ads.

As for the $3.25 million raised last quarter, Setzer says there are no plans to stop, even as candidates like Hillary Clinton and Barack Obama raise tens of millions more dollars.

"We're absolutely confident we'll have the resources we'll need to compete, and to win the nomination," she says.

Here's today's schedule:

Channel 1: Senator Dodd meets with caucus goers in Davenport, IA (this afternoon)
Channel 2: 11 AM to 1 PM - D.C. Headquarters
Channel 2: 1 PM to 2 PM - Internet Pod in D.C.
Channel 2: 3PM from Ottumwa, IA
Channel 3: Footage from Iowa parades (9 PM)
Channel 4: New YouTube Spotlight video

What do you think of D-TV? Will you watch? Should other campaigns do something similar? Leave your thoughts in the comments section below.

UPDATE July 5: The Dodd campaign posted the senator's introduction of D-TV on Tuesday:

By Ed O'Keefe |  July 3, 2007; 1:48 PM ET Chris Dodd
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Comments

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I want my DTV!

Posted by: Frank | July 3, 2007 3:12 PM

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