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Ad Watch: Romney's 'Leadership' and Lakeside Jog

The 11th campaign ad of Mitt Romney's presidential campaign hits Iowa and New Hampshire airwaves today.

A narrator plays up Romney's experience running the 2002 Salt Lake City Olympics, his corporate experience with Bain Capital, and his tenure as Massachusetts governor, all while we see Romney jogging around a lake near his New Hampshire home.

The ad ends by saying Romney has the "energy and experience" to serve as president, and Romney energetically "approves" the message while maintaining a brisk jogging pace.

While Romney has now aired 11 campaign TV ads in early primary states including New Hampshire, an expert on New Hampshire politics told us last week that TV ads won't necessarily win votes in the Granite State.

"You have to go to the events to really understand what the voters think here," says Jennifer Donahue, senior adviser of political affairs at Saint Anselm College. Donahue (speaking with us as part of our Blue Plate Politics series) reminded us that New Hampshire voters expect to see and meet a candidate before making a decision. For his part, Romney has been to New Hampshire at least 48 times since Jan. 2007, according to washingtonpost.com's Campaign Tracker.

-- Ed O'Keefe

By Ed O'Keefe |  August 30, 2007; 11:12 AM ET Ad Watch , Mitt Romney
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Comments

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As a New Hampshire resident, I agree that we have to meet the candidate in person before we make up our mind. However, I believe that Mitt Romney has an upper hand on the other candidates in this race since he has a summer home here and had governed the neighboring commonwealth. Most if not all of us are already familiar with him, and some may have actually made up our mind about him. As for the actual Ad itself, I believe it is a great Ad in more than one way. It shows his energy, resilience and highlights his major strengths and accomplishments. I also believe portraying him as a normal guy running sweatily debunks some of the perception of him being a polished clean-cut upper-crust person. I am not voting for him in the primaries, but he's my second choice if/when Ron Paul doesn't win the Republican nomination.

Posted by: Jayson | August 30, 2007 2:26 PM

In the immortal words of John McEnroe:

You can not be serious!"

Posted by: Seth | August 30, 2007 4:25 PM

Romney.....after MUCH MUCH MUCH research and speculation on my part has elevated himself to the clear cut leader for the GOP. Any critics need to do the research and it will be clear.

Posted by: Jason Neeley | August 30, 2007 9:53 PM

An ad like this must scare the bejeeezus out of the Hillary people.

I can't picture her jogging anywhere, especially uphill, and I can definitely can't picture her listing her accomplishments.

Posted by: Mad Jayhawk | August 30, 2007 11:58 PM

Go Mitt! Hands down awesome ad!

Posted by: Bonnie | August 31, 2007 1:09 AM

Great ad! Go Romney! - the ideal President!

Posted by: ken | August 31, 2007 11:01 AM

I like Romney, I hope he wins, but the comments that are posted here sound like Mittprop... Frankly, I think Romney runs awkwardly and I don't think the ad is all that great.

Posted by: Sean | September 1, 2007 2:36 AM

Great ad, very unique!! 2/2 votes for Mitt in this household!

Posted by: Autumn | September 5, 2007 9:02 PM

Mitt Romney is strong on some points but he flip flops very frequently. His fluctuation of views will be the biggest obstacle in his way of success. Before Romney says 'Yes' to women's right to choose abortion and after some times Romney says 'No' to abortion: Says he has changed his mind.

Posted by: electionspeak | December 20, 2007 3:41 AM

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