Ad Watch: Fred Thompson's First
The first ad of the Fred Thompson for President campaign makes it TV debut tonight. It makes its online debut here.
The 30-second ad is set to run once tonight during the Republican presidential debate on Fox News Channel. An updated version will air Thursday only on Fox News Channel during the day. (The only change will be changing "tomorrow" to the present tense, according to the campaign.) There are currently no plans to buy ad time on other networks, but the free media it will earn should get it plenty of air play.
The ad is produced by strategist Nelson Warfield, and it's an invitation to visit Thompson's new Web site, fred08.com, to watch a 15-minute video during which the former senator formally announces his candidacy. (More on this strategy from The Post's Michael D. Shear.)
"The goal between now and the minute Senator Thompson is on Jay Leno is to drive as many people as we can to our Web site in anticipation of the launch video," Communications Director Todd Harris tells The Trail.
"Today, as before, the fate of millions across the world depends upon the unity and resolve of the American people," Thompson says. The ad ends with three buzzwords flashed on-screen: "Security. Unity. Prosperity."
What do you think of Thompson's debut ad? Do you plan to watch the 15-minute video? Leave your thoughts in the comments section below.
-- Ed O'Keefe
By washingtonpost.com Editors |
September 5, 2007; 9:47 AM ET
Ad Watch
, Fred Thompson
Previous: Rudy Discovers Internet |
Next: Ad Watch: Romney's 'Energy'
Posted by: Bryan | September 5, 2007 01:24 PM
His message is not new, he's as much a part of the conservative Old Boy Republican school as some of the other candidates. Does he really think that having an actors' deep "sincere" voice will get him to the White House-I don't think it's going to work like it did for Reagan. Why does the media have a hands-off approach to his having had cancer- his loss of weight isn't from Jenny Craig. I'm not sure that Thompson would have the strength or stamina to be president.
Posted by: Bobby | September 6, 2007 05:01 PM
Mike Huckabee will save you tons a money if you elect him as President.
Benefits you will receive if you vote for Mike Huckabee:
1. He will eliminate the IRS
a. You can take home 100% of your pay.
b. Government reduces spending by $50m/yr
c. Companies return from overseas outsourcing.
d. More jobs become available in America.
2. He will switch to alternative fuels in 10 years.
a. Middle East feels the pressure, drops oil prices.
b. Gas prices drop like a rock saving you thousands.
c. Middle East cracks down on terrorists very hard.
d. The environment improves making air cleaner.
Whether you are Democrat, Republican or in between Independant, all of you would want these benefits. Mike Huckabee is the ONLY canididate willing to make these changes.
Do not let all the other canidates, media and naysayers of negative politics get in the way of you receiving these huge benefits. It's only possible if you vote for Mike Huckabee.
http://www.youtube.com/watch?v=ODnQnbhJJkY#GU5U2spHI_4
GO MIKE GO!!!!!!!!
Posted by: vote4mikehuckabee | December 8, 2007 10:14 PM
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Seen the PR releases and videos. Good actor, but seems to lack the fire I see in someone like Romney. Comes across as just another candidate spewing out the expected buzz words and phrases. I don't see anything that differentiates him much. Pass