McCain Plays it 'Safe' in First General Election TV Ad
The first TV ad of John McCain's general election campaign is a direct-to-camera appeal that once again highlights his military career, but makes it clear he's no fan of war. The ad will air in battleground states, according to the McCain campaign, in a bid to address concerns about his support of President Bush's Iraq policy.
Only a fool or a fraud talks tough or romantically about war. When I was five years old, my father left for war. My grandfather came home from war and died the next day. I was shot down over Vietnam and spent five years as a POW. Some of the friends I served with never came home.
I hate war. And I know how terrible its costs are. I'm running for President to keep the country I love safe.
A few observations about this ad:
-- Biography: Another McCain ad, another mention of his and his family's military service. We should expect he'll continue to mention this in an effort to contrast himself with Barack Obama. But, as this ad and his recent speeches demonstrate, McCain's military career does not imply a hawkish stance.
-- On-Screen Disclaimer: Several McCain ads have included images of his father and grandfather, and of his Vietnam imprisonment. None of them, to our recollection, have ever included the on-screen disclaimer: "Military images do not imply endorsement by DOD or service branch."
-- Ed O'Keefe
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