Archive: The Business of Health
Patients Unmoved by Internet Doctor Ratings
Fewer than a quarter of 1,007 California adults who responded to a Harris Interactive poll commissioned by the California HealthCare Foundation visited physician-ratings sites, according to an article in American Medical News, an online publication of the American Medical Association. And only 2 percent of those surveyed changed doctors on...
By Jennifer Huget | June 17, 2008; 07:00 AM ET | Comments (0)
Direct-to-Consumer Drugs and Devices
We're all pretty much accustomed by now to seeing TV ads for prescription drugs. They're a genre unto themselves: the healthy-looking folks who have benefited from some new medicine frolicking and gazing happily at one another, the serene music, the rapid-fire recitation of terrifying side effects in the spot's final...
By Jennifer Huget | May 27, 2008; 07:00 AM ET | Comments (0)
