Taking sides: If "selling-out" is obsolete, why do the Black Eyed Peas still offend us?
Prophetic words from the Beastie Boys circa 1992: "Everybody's rapping like it's a commercial, acting like life is a big commercial."
Today, that sounds about right. The Wall Street Journal recently published an excellent piece about the Black Eyed Peas' numerous endorsements -- and Will.I.Am spoke on the topic with much greater lucidity than he did when Click Track asked him about same subject back in February.
The WSJ article also underscores a new truth: With so many artists now forming corporate partnerships, the notion of "selling-out" seems completely obsolete. But if so, why do we still get the heebie-jeebies when certain artists lend their music to commercials?
For our weekly Taking sides column, Click Track's contributors each selected a recent commercial appearance that we found most egregious. Vote on our nominated offenders below and read our thoughts after the jump.
Sarah Godfrey: I think product endorsements and corporate partnerships are such an accepted way of doing business these days that it's extremely hard for a musician to pull off a truly heinous act of selling-out. ButDr. Dre's Dr. Pepper ad truly bugs me. The commercial itself isn't bad, and Dre has shilled for beverage companies before. But it's heartbreaking that he used a soda spot to preview material from his oh-so-long-awaited super-secret "Detox." And it's not even a tasty soda!
Chris Richards: Sarah, Sarah, Sarah. Not only is Dr. Pepper a tasty soda -- it's the tastiest! But yeah, I was also bummed about those Dr. Pepper ads. However, I was even more disappointed with Santigold's wonderful songs appearing in ads for beer and cars. I feel that she's an incredibly dynamic artist, but America has only gotten to know her through her commercials. So many groups have come and gone as "that band from the new iPod ad" but it seems criminal if Santigold goes down in pop history as the woman peddling Bud Light Lime.
Allison Stewart: What's so striking about all this is how hard it is to be considered a sell-out these days. It's like you have to actually try, which is one of many reasons people find the Peas' over-the-top hucksterism so offensive. The same thing with Beyonce, who endorses literally everything in sight. It seems unnecessarily grabby, especially for someone in her position. I still can't get over Bob Dylan in that Victoria's Secret commercial, though: What was that about? Was it an ironic statement on post-modern consumerism or something? Because he can't need the money... right?
David Malitz: Neon Indian + a billboard + Mountain Dew record label.= chillwavegoodbyetocredibilty.
April 15, 2010; 2:15 PM ET
Categories: Taking sides | Tags: Beyonce, Black Eyed Peas, Bob Dylan, Dr. Dre, Neon Indian, Santigold
Save & Share: Previous: Be specific: Amber Collins of No Speed Limit on the future of young bluegrass
Next: Iceland volcano puts damper on Coachella, Culture Shock festivals
Posted by: mcletus | April 15, 2010 3:18 PM | Report abuse
Posted by: Miles_Standish_Proud | April 15, 2010 4:16 PM | Report abuse
Posted by: Miles_Standish_Proud | April 15, 2010 4:18 PM | Report abuse
Posted by: Miles_Standish_Proud | April 15, 2010 4:27 PM | Report abuse
Posted by: ChrisRichards | April 15, 2010 5:16 PM | Report abuse
Posted by: Miles_Standish_Proud | April 15, 2010 5:22 PM | Report abuse
Posted by: EricS2 | April 16, 2010 12:34 AM | Report abuse
Posted by: azaghal1981 | April 16, 2010 1:07 AM | Report abuse
Posted by: M__N | April 16, 2010 10:20 AM | Report abuse
Posted by: Lindemann777 | April 16, 2010 10:30 AM | Report abuse
Posted by: ChrisRichards | April 16, 2010 12:46 PM | Report abuse
Posted by: ratra | April 22, 2010 12:22 AM | Report abuse
The comments to this entry are closed.