Taking sides: Will Odd Future and Lil B hold our attention in 2011 and beyond?
Hidden on the undercard of yesterday's Coachella announcement were the names of two of 2010's favorite Internet-sensation rap acts -- Odd Future (OFWGKTA) and Lil B. Will playing Coachella be the pinnacle of their careers? Will people still care into 2011? Or will the fickle listeners move on to another bunch of foul-mouthed teenagers or hyper-prolific absurdists? We debate...
Chris Richards: If anything, the ascent of these Golden State warriors makes me feel like hip-hop is having its New Weird America moment. So let's enjoy that moment, shall we? The Internet's groupthinky tendencies are not going away, so let's stop worrying about who's going to surf their hype-wave to shore and try to enjoy Lil B and Odd Future while they're making the strangest, most intriguing rap music out there. They might not make it forever. The blogosphere might not care if they are. But they're making it now, and we should soak it up. Now go practice your cooking.
Allison Stewart: I can't say that either of them are exactly career artists, but I'd bet that Lil B would have the longer future: He's better at self-promotion, he's better at social media, he's better at all the things that should extend his 15 minutes -- which have barely started, really -- into 16 or 17 minutes.
And yes, playing Coachella will be the highlight of both of their careers. Unless Lil B decides to really start taking himself seriously and realizes there's a Lil Wayne-type genius inside him somewhere. There's probably not, though.
David Malitz: It seems that Odd Future has the bigger career upside -- by far -- but also the better chance of disappearing completely. They will have major representation and money behind them very soon (it's happened already) and despite those hyper-violent lyrics, there is mainstream potential here, as long as shock value isn't the only thing they have to offer. But Lil B ... dude is on some Insane Clown Posse tip or something. Yes, he has his share of "hipster" fans, but those aren't the ones wearing chef hats at his concerts. He's got a truly devoted fanbase and even if it's not massive, having that core is important to some sort of career longevity. Could chefs be the new juggalos? It's possible...
| January 20, 2011; 1:48 PM ET
Categories: Taking sides | Tags: Lil B, Odd Future
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