Landon is losing his hair at a very high rate, higher than I remember.

I didn't know Mugatu was a LA Galaxy defender.

As an expatriate Limey, it does make me chuckle to see the furore surrounding the Beckhams arrival in the US. What slaps the chuckle right off my face is seeing Posh Spice being given her own TV special. As if she doesn't believe she's special enough already.
Imagine yourself for a moment, in my situation. You're an expat in the US, who's settling in quite nicely after nearly a decade, married a local girl, three dogs, nice home in the 'burbs, when all of a sudden, your idyllic existence is shattered by the hubbub surrounding two of your erstwhile compatriots landing in LaaLaa Land with all the subtlety of a Cruise (sic) missile. All of a sudden your friends and colleagues realise that not everybody in England is James Bond or the Queen Mum.
Still not appreciating my pain. Let me draw you a completely hypothetical picture. Imagine yourself for a moment, in the opposite situation to me. You're an expat in England, settling in nicely etc., etc., when all of a sudden the most famous married couple in America, Paris Hilton and Terrell Owens land when you were least expecting it. They get wall-to-wall media coverage, and all of a sudden your friends and colleagues realise that not everybody in America is George Clooney or that nice Oprah lady.
It's almost enough to make one oversteep one's Darjeeling!
So why, in the name of all that is holy, is the MLS is doing this?
The reason that David Beckham is being paid such an obscene amount of money is for the media coverage that he will bring to a sport that is starved of coverage here in the US. Media coverage is Oxygen. Just ask the NHL (Ice Hockey).

Once one of the big four sports in the US along with NBA (Basketball), MLB (Baseball) and NFL (American Football), the NHL is now relegated to coverage on the Outdoor Living Network, which is the same place you would go to watch BillyBob and Cletus blowing Bambi away with armour piercing shells.

Now, the riveting spectacle of NASCAR racing (BillyBob and Cletus turning left for four hours) has moved significantly ahead of the NHL in the public consciousness and they (the NHL) are left wondering what might have been if only their sport was TV friendly, and if only they hadn't gone on strike.

Beckham's arrival (both of the twits, for that matter) has given soccer more media exposure in the last few weeks than it has had in the last decade.... and he hasn't kicked a ball yet.
His remaining prowess is the least of Major League Soccer's concerns. When Real Madrid signed him from Manchester United in the first place, it was not because they desperately needed to plug a gap in the right side of midfield. They already had the Portuguese genius Luis Figo on the right wing. No. They signed Beckham because they were cash strapped from buying up and overpaying the world's soccer superstars and they recognised that nobody sells shirts and brings in endorsements like Brand Beckham.
A lot of discussion is going around the blogscape about the relative merits of Beckham and where he ranks in the annals of greatness. Personally I happen to think that Beckham was one of the top ten players of his generation - on the right side of midfield.
He wasn't Pele or Puskas or Maradona or Platini or DiStefano or Zidane. But he was, until recently, a player capable of turning a game with a trademark free kick or and assist from out wide.

But, whether he is - or was - great - or not, is irrelevant.

Whether Beckham revives the fortunes of the LA Galaxy is irrelevant.... For the most part anyway.

Bums on seats. Advertisers. Shirt sales. Media exposure.
Not really complicated after all.