Warm and Fuzzy
Not everything these days is an attack ad. (Well, OK, almost everything).
As proof, take a look at the following political commercials from Jerry Kilgore and his attorney general running mate, Bob McDonnell.
See the Kilgore ad here.
And the McDonnell ad here.
The McDonnell ad -- the first from a down-ticket candidate -- is pretty standard fare. Bob in front of a warship. Bob with his family. Bob putting criminals behind bars (with the image of a jail door slamming shut.)
"As your Attorney General, I'll work for mandatory sentences for first offense sexual predators who attack our children," McDonnell says. "As your Attorney General I'll protect Virginians and punish criminals."
Kilgore's new ad is more clever.

Jerry Kilgore (Courtesy Kilgore for Governor)

Terry Kilgore (Courtesy Terry Kilgore)
It uses the fact that Jerry Kilgore has an identical twin brother, Terry, who's a member of the Virginia House of Delegates.
"We're both from Southwest Virginia. We both believe in cutting taxes. We both believe in making education a priority. And we both believe in creating good jobs for Virginia families," Terry Kilgore says as his brother is seen talking in the background.
"How do you tell us apart? (Kilgore leans close to the camera and whispers): I'm the good-looking one."
"I heard that," Jerry Kilgore says.
"It's the mustache," Terry says.
Cute.
By Michael Shear |
October 5, 2005; 10:08 AM ET
| Category:
Jerry Kilgore
, Republicans
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Posted by: Binky | October 5, 2005 02:26 PM
Mike --
You should ask Kilgore's folks when folks in the DC media market can expect to see this spot.
Posted by: NLS | October 5, 2005 03:15 PM
So.....
this tells me that Terry must be the brighter of the two brothers when it comes to mastering the public speaking lessons Jerry's been having. Way to Go, Terry! You and your brother are doing a "heckuva of a job, alright."
and, thank you, Binky, for helping me to identify that vague uncertainty I have when reading Shear's stories.
You know, of course, that Pamela Stallsmith from the Richmond Times-Dispatch SCOOPED him by two weeks on the story about Republican Heavy-Hitters crossing party lines to support Kaine.
And, then there's also the "food theme" that recurs in his musings on the campaign trail ... instead of reporting who was at the Big Dinner Sit-Down recently, what was said, Shear writes about the MENU! The MENU!
Maybe he wants to become the "Food Critic" for the Washington Post?
Posted by: Soccer Mom | October 5, 2005 04:28 PM
Mike:
"take a loot..."?
Is this a Kilgore policy statement?
Posted by: Typing isn't Rocket Science | October 5, 2005 05:59 PM
Hmm, political figures with black hair and mustaches...
Posted by: Mark | October 5, 2005 08:22 PM
Well, here's a thought......what if Terry shaved off his mustache and debated Kaine....no one would be the wiser....and clearly Terry is the brighter bro.....
Posted by: Yo'Momma2 | October 5, 2005 08:32 PM
Two points on the Kilgore add:
1) The Terry ad should refute once and for all any suggestion that Kilgore's manner of speaking can be traced to his rural routes.
2) The "we both favor cutting taxes" line is a little ironic in view of the fact that Terry voted for the 2004 budget, TK's support for which Kilgore has repeatedly used to brand him as a high tax liberal.
Posted by: Thomas Jefferson | October 6, 2005 02:46 AM
excuse me, that's "rural roots", guess i have transportation on the brain....
Posted by: | October 6, 2005 02:47 AM
Actually, if you look at older pics of Jerry, he did wear a mustache, so it was hard to tell the difference between the two until either opened their mouths and took a stand on issues.
If you look at their records, you'll see that they have stood apart on many things. Their records are significantly different--and not really to Jerry's favor.
So, I don't know what this ad is trying to do (except perhaps a subtle jab at NLS by "NOT" being Jerry Kilgore). Maybe woo over Terry supporters who don't realize the distinction on records and experience? Or perhaps is it not subtle at all (sorry, Michael), constituting only a folky attempt at feel-goodism?
The trouble for Jerry is that the Kilgore camp's negative claims are increasingly getting exposed as fabrications (see today's WAPO feature on Kilgore's misrepresentation of Kaine's transportation record).
When exposed in lies (like these), candidates lose their reputation for integrity, particularly among undecided voters. I don't think that happy talk like this ad can ever even start to win back trust.
Posted by: Binky | October 6, 2005 11:01 AM
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I'm trying to figure out what Michael means by the Kilgore ad being more clever.
I can see that McDonnell's ad attempts to hides his very short stature (pretty clearly the reason for the really strange camera angle with the police officers). But, as Michael points out, that shouldn't be surprising to note in a down-ticket ad.
So, the flip side of Michael's commentary appears to be a subtle indication that something is getting hidden in Kilgore's up-ticket commercial. So, what's the secret subtext, folks?