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Redemption Roulette: I-Man Back In, Greaseman Still Out

As the news spread about Don Imus's return to big-time radio in New York -- complete with multimillion-dollar contract and prime morning-drive-time slot on one of the most popular stations in the nation -- Doug "Greaseman" Tracht cradled a cocktail and settled onto the Good Ship Grease in Annapolis Harbor, ready for a day on the bay.

Star sportscaster Marv Albert came back, even after felony charges of forcible sodomy. Sexually explicit voice mails weren't enough to end Pat O'Brien's career. Howard Stern, of course, rode a steady downpour of fines from the Federal Communications Commission to satellite radio megabucks. Radio bad boys Opie and Anthony survived serial suspensions stemming from offenses both sexual and racial. Now, nine months after the most notorious of the recent broadcast falls from grace, Imus is back, debuting on New York's WABC on Dec. 3, with stations around the country, including Washington's WTNT (570 AM), standing by to pick up his show in syndication.

And here, lazily pondering a cruise to the Bahamas, is the Greaseman, off the air, on the wrong end of six years of broadcasting his morning show on tiny, unknown AM stations with signals so weak they dissolve under the static created by a car's ignition switch.

When Imus comes back, the Greaseman will be on the water, wondering whether radio will again become a daring and dangerous medium. "The big companies, in their corporate consolidation buying frenzy, forgot that there must be some compelling reason for people to turn on their radio," he says. "We don't seem to have a lot of firebrands anymore. When one guy's in charge of 10 stations, are we out to do something new, or are we trying to save our jobs and keep the station on the air?"

Tracht's views on the blanding of commercial radio are hardly radical. Mel Karmazin, the former CBS president who now runs Sirius Satellite Radio, argues that the corporate consolidation that swept through the industry in the 1990s "totally homogenized radio." But while Karmazin now offers pay satellite radio as the antidote to the stultifying fare on AM and FM radio, the Greaseman believes there's still hope for old-fashioned free radio.

If he owned a station, Tracht says, "and we had people raising hell about the morning man's antics, we'd raise our glass and bring him free doughnuts every day. But until we get that station, well, I have no idea. I'll be out here on the boat, getting premature aging of my skin, holding a light gin and tonic and feeling like a million bucks."

Tracht, 57, was always the most talented of the shock jocks, a storyteller so verbally nimble, so fantastically imaginative that his showmanship seemed wasted on an audience of adolescent guys. In his heyday in Washington in the 1980s, the Greaseman rode atop the ratings, raked in big money and dazzled audiences with stories that skated at the edges of the censor's rules.

All those tales of young men and their hydraulics thrilled some and offended others, but it was two breathtakingly awful quips about race that put the Greaseman on ice. The first came in 1986, on DC-101, when, talking about the Martin Luther King Jr. holiday, he said, "Kill four more and we can take the whole week off." For that, Tracht was suspended for a week; he donated money to Howard University to create scholarships for students.

Then, in 1999, working on Classic Rock 94.7, after playing a song by black singer Lauryn Hill, Tracht opened his mike and said, "No wonder people drag them behind trucks," a ghastly reference to the murder in Texas of James Byrd Jr., a black man who was chained to the back of a truck by three white supremacists, dragged at high speeds and decapitated. Tracht was fired, pilloried in the media, deemed unemployable by every major league station in town.

Tracht was off the air for two years. Week after week, he appeared before any audience that would have him, shepherded by black friends who believed that his remorse was genuine. He begged for another chance, confessed his racial biases, got turned away from black churches and went on Tavis Smiley's show on BET, plaintively asking a caller, "Let me down off this cross, will you?"

No one would. Stern and others were saying things far more inflammatory than Tracht's improv bits; the N-word was standard fare on many shock shows in those years, and the raunchier hosts regularly asked listeners to describe the most extraordinary sexual acts in extreme detail. But the ugliness of Grease's racial remarks trumped any sexual material, and unlike Imus, Tracht had few defenders among the power elite.

More important, Tracht didn't offer station executives nearly the financial upside that Imus did. Though Imus's show hadn't drawn impressive ratings for many years, his unique combination of locker room humor and top-shelf guests from the worlds of politics and media drew a hard-to-reach male audience of movers and shakers -- something advertisers valued. Greaseman, in contrast, was often dismissed as a cult entertainment for young guys stuck in a comic book/video game world. The Greaseman wasn't a superstar anymore; by the late '90s, his ratings, once superior to Stern's, were just half of Howard's.

Finally, in 2001, after a long stretch in counseling with a psychologist at Howard University Hospital, and after probing a connection between the collapse of his first marriage and his resorting to cynical insensitivity, Tracht pried open slots on a few stations at the top of the AM dial, among the low-rent preachers, foreign-language broadcasts and all-infomercial stations. Working from his home studio in Potomac, Tracht was the Greaseman again, even if he was heard only on a few little stations in places such as Dumfries, Fredericksburg and Keyser, W.Va.

He sold CDs of his bits through his Web site, offered video clips online of his riffs on the morning news and served up his spicy comedy to a tiny but dedicated radio audience. As inventive as his material remained, there was no bite from any major radio executives. The Greaseman was damaged goods.

At the beginning of November, tired of toiling for a barely measurable audience, Tracht quit his morning spot on WMET (1160 AM). He and the station call it a "hiatus." The station replaced him with the "Music of Your Life" easy listening format targeted at the elderly.

Grease plans to continue his video offerings at http://www.getalife.tv, where his "Deviant Report," sometimes delivered as he sits in his bathrobe, consists of riffs on strange news items. Tracht doesn't expect to make money off his online fare; he figures that "the technology to turn it into a moneymaking venture hasn't even been invented yet." While he waits for that to happen, he's planning to spend a lot of time on the seas.

"I'm clearing my head," Tracht says from the deck of his powerboat, declining to discuss why Imus and others have found a path back into the big time, while he has not. "I'll let you grapple with the heavy questions and the whys and wherefores. When something comes along, I'll be on it like a big dog. Meanwhile, I'm out here, discovering what it's like to sleep till 10:10 in the morning and enjoying late-night TV for the first time."

By Marc Fisher |  November 25, 2007; 10:15 AM ET
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Comments

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Face it, Doug Tracht got screwed. He said the wrong thing at the wrong time. I don't fault him anymore than Imus or any other of the so called shock jocks.

I don't listen to any of them now so it isn't really an important subject in my life.

Posted by: Michael1945 | November 25, 2007 4:11 PM

The simple truth that Mr. Tracht needs to confront is that he is irrelevant in today's radio market. His time has passed. If radio thought he could attract an audience, he would be hired in a heartbeat.
That having been said, I cannot explain why Imus is considered bankable. He is less than irrelevant. It will be interesting to see if the high-profile guests return. I think not. Any self-respecting politician, etc. will put great distance between themselves and Imus.

Posted by: Who Cares?? | November 25, 2007 10:03 PM

It is easy to explain Grease's situation: His intelligence and wit are far too complicated for the dumb-as-a-rock target audience that most stations cater to. Combine that with GMs who are really nothing more than pencil-pushers...

I would wager that less than 2% of the world population has common sense and intelligence. The rest, alas, are lemmings.

To even mention Stern's name in the same sentence with Doug Tracht's is offensive. Stern is nothing but shock value.

Posted by: Lora | November 26, 2007 7:47 AM

Doo dads, schnarlin', hydraulics, man that was all so funny. My brother and I skipped school one morning and went to see the Greasman do his show at DC 101 over off of Brookville Road in Silver Spring. What the hell, Biff Cantrel?

Posted by: Toe Monster | November 26, 2007 8:54 AM

The Greaseman is a Washington, DC institution, as with most great genius will probably not be recognized as such until many years from now, largely misunderstood by people in general.

Posted by: GreaseFan | November 26, 2007 9:02 AM

Gee, what ever happened to the days of Greaseman. After playing a Lauren Hill song, he made the comment, "No wonder they drag them behind trucks." Such a well timed joke; immediately after a black teen was dragged behind a truck to his death.

To quote Lora's quote above, posted November 26, 2007 07:47 AM:
"His intelligence and wit are far too complicated for the dumb-as-a-rock target audience that most stations cater to."

Yes, his intelligence and wit did his career wonders.

Posted by: Scott from NH | November 26, 2007 10:01 AM

Grease is a comedy genius. He should be forgiven his 2 mistakes as we have forgiven those people before and since him that have said the same things or far worse.

Let's hope his comedy finds its way to the forefront again. We need to laugh more than ever in today's world.

Posted by: Timinator3000 | November 26, 2007 4:22 PM

The Greaseman was incredibly talented but he made a big mistake with those two things he said. They weren't innocuous, Mark -- they were hateful. I loved the guy, but I understand why he got dumped.

Oh, and Imus and Howard Stern are total and complete a--holes.

Posted by: Andy Gee | November 26, 2007 4:22 PM

Face it! Greaseman is a joke and done with! He has been horrific for years is a Stern knock off and flat out cannot measure up! Who is blowing who in this article. Get the facts right! Greaseman is a joke - stay on the water because you are dried up!

Posted by: Heres Johnny | November 26, 2007 4:27 PM

nice job, Marc. you write well.

Posted by: Anonymous | November 26, 2007 4:33 PM

Wait, why are we lamenting that there is one fewer vicious racist on the air?

He knew how ugly and hateful and awful those things were that he said; good Lord, he was categorically endorsing murdering black people. And he did it twice. (Hee hee, funny!) He took a calculated risk that the shock value of the statements would gain more listeners than it alienated, and that enough of his viewers would be racist enough to laugh; he lost his gamble. The end. Now he gets to live with it.

Posted by: SP | November 26, 2007 8:26 PM

It is fair to say he used to be a racist. I don't think he is one now though, more the opposite. He's paid a lot higher price than most people for that kind of stupidity.

I was unhappy with the comments he made that got him in trouble, but I otherwise liked his stuff. I can't say the same of either Stern or Imus. Those 2, well, I don't much like the former, and loath the latter.

His treatment reflects an over consolidated media market that doesn't want to take any risks. They somehow want shocking but safe, and that's just stupid and makes for managerial conflicts.

I am glad to hear he's done the work to get his act together with the biased stuff. It doesn't surprise me too much that his motivations had nothing to do with any deep seated hate for blacks... In fact, it sort of figures given his career choice that something this dumb would be his weapon for self inflicted pain.

Posted by: Gentry | November 27, 2007 12:07 AM

Mr. Fisher, thanks for the Greaseman coverage and pointing out the "unfairness". I guess all is fair in love, war and the media we all seamlessly consume and take for granted.

WMET-AM 1160 has a high powered first class 50,000 Watt signal. Due to FCC rules, it powers down to 1K at sunset, but that did not effect the Greaseman Show for the most part. WMET's is not a neighborhood signal. During the day, from a transmitter in Gaithersburg, its signal ranges from Pennsylvania through Northern VA and from WVA to the Chesapeake Bay. It is huge.

From what I understand, when with WMET, Grease's show received tons of hits and long-term listeners from all over the country -- both in streaming and podcasts.

Greaseman re-attained a top-notch position for the two years he broadcast from WMET. Greaseman did his show from new studios in Silver Spring since April. Before that from the station's studios on M Street NW in the District. In between he was at his home studio for a couple of months while the build-out was completed in Silver Spring. I mention this because it has been said in numerous places that he did his show from home since he fell from grace... this assertion is simply not accurate.

From what I have personally observed, and recently too, the Greasman is not a racist. His long-term girlfriend is not white. He has many acquaintences and fans who are not white. He is a decent human being who knows he made a mistake. Too bad that forgiveness is tough to deliver. Granted racism is a serious matter and it has no place in our media teething sources... no need to make light of this and Grease will not.

Greaseman is a radio pro and an entertainment talent of the highest rank that deserves another chance. If Stern, Imus and others are redeemed at a national ranking, the Greaseman deserves the chance to be proven and bankable at that level too. I think with proper marketing resources following a commitment from a media partner, the Greaseman will regain a foothold both locally and nationally. He may have to re-tweak his show but it is possible.

Posted by: northstar | November 29, 2007 4:52 PM

He was great in his day! But the best in the business now are Opie and Anthony, and I don't see him being able to compete ever again.

Posted by: Matt | November 30, 2007 4:46 PM

Grease is one of the few genuine talents on radio today. Or maybe I should say "off radio." He has no staff writers and no handlers. I don't think he's really even a racist. He's just a comedian who can improvise for four hours a day, hundreds of days a year, for virtually the same audience every time. (With most comics known for ad libs, the 10 o'clock show improv sounds almost exactly the same as the 8 o'clock show did.) Working live, he has to decide within a split second what's funny, what isn't and what's over the line. It's no surprise that, even with his amazing instincts, he'd get it wrong sometimes.
He's the best there is.

Posted by: MIke | December 3, 2007 7:17 PM

Grease is one of the few genuine talents on radio today. Or maybe I should say "off radio." He has no staff writers and no handlers. I don't think he's really even a racist. He's just a comedian who can improvise for four hours a day, hundreds of days a year, for virtually the same audience every time. (With most comics known for ad libs, the 10 o'clock show improv sounds almost exactly the same as the 8 o'clock show did.) Working live, he has to decide within a split second what's funny, what isn't and what's over the line. It's no surprise that, even with his amazing instincts, he'd get it wrong sometimes.
He's the best there is.

Posted by: Mike | December 3, 2007 7:18 PM

Not only did the man not once, but twice make nasty, hateful comments about Blacks but he made special effort with the Lauryn Hill song. As Marc pointed out, 94.7 is/was a classic rock station and as such didn't have Lauryn or hip-hop (or anything produced after about 1980)on their playlist. Seriously, it was the one place Fleetwood Mac still got any play. So it's not as though the song popped up and he made an impromptu comment. Not to mention the delay that stations have used for years so that some of the more colorful callers didn't get a station fined. He could've dumped his comment before it got to the air. As a Black female, if it was a 'death is not an option' deal I'd take being called a nappy headed ho over someone wanting to kill me for a day off or wanting to drag me behond a truck.
Besides, someone upthread had it right: if radio thought he could get the job done and bring in listeners and revenue he's be on the air. O&A, Imus, Stern all have jobs; Greaseman doesn't. Doo-dads and hobble-do-gee! apparently won't cut it anymore.

Posted by: onlytheshadowknows | December 5, 2007 2:11 PM

Not only did the man not once, but twice make nasty, hateful comments about Blacks but he made special effort with the Lauryn Hill song. As Marc pointed out, 94.7 is/was a classic rock station and as such didn't have Lauryn or hip-hop (or anything produced after about 1980)on their playlist. Seriously, it was the one place Fleetwood Mac still got any play. So it's not as though the song popped up and he made an impromptu comment. Not to mention the delay that stations have used for years so that some of the more colorful callers didn't get a station fined. He could've dumped his comment before it got to the air. As a Black female, if it was a 'death is not an option' deal I'd take being called a nappy headed ho over someone wanting to kill me for a day off or wanting to drag me behond a truck.
Besides, someone upthread had it right: if radio thought he could get the job done and bring in listeners and revenue he's be on the air. O&A, Imus, Stern all have jobs; Greaseman doesn't. Doo-dads and hobble-do-gee! apparently won't cut it anymore.

Posted by: onlytheshadowknows | December 5, 2007 2:12 PM

Grease could have returned (eventually) as a major radio personality if he had taken the time to prepare for it before his career came crashing down. Imus and Stern were smart enough to know that they would someday cross over the line, and they prepared for it. Grease didn't.

Grease is one of the most talented, intelligent, imaginative people ever to be on radio. But he used his talent to say shocking, outrageous, disgusting things. He should not be surprised that the public was shocked, outraged, and disgusted with what he said. And he was naive enough to think that he would always get away with it. So he was not prepared when his career crashed.

Imus was prepared. He is back on the air not just because he generates good revenue. It's also because he has powerful friends and does outstanding charity work.

Stern is not talented at broadcasting, but he is a brilliant publicist. And he knew when to jump to satellite radio. He was smart enough to stay one step ahead of the rest of us.

If you spend your career at the edge, then you had better be prepared in case you fall over the edge.

Posted by: trr2 | December 5, 2007 2:17 PM

Let me preface my comments by mentioning that I am a black man who started listening to Grease in the early 80's when I was at UMD. I instantly fell in love with the show. I found that I had the same brand of humor and became a loyal listener. When he made the two infamous comments I was very disappointed, but not mortally hurt. I had listened to countless jokes and stories from the Grease and out of all those only found two I wasn't that fond of. That's I promise is a great record of more than 99%.

I can take a joke - some cannot. Be it the N work or whatever, unless those words are preventing me from being happy, preventing me from paying my mortgage, preventing me from enjoying the company of family and friends, then they have no effect on me. That is not to discount the effect they may have on others, but that is more a statement on the level of sensitivity of those folk to simple words and the whole psychology of what I call "perpetual victim syndrome".

I have a lot of fond memories of the Grease and have followed him on the internet wherever he has gone. I was also very surprised when I heard he was leaving WMET after spending tine and effort building his audience back.

As a loyal listener, I think to be very truthful to myself, I would say that for all the enjoyment I have received from the Grease and the acknowledgment of his genius, he has limited himself to a very specific audience by not updating his routines. He seems to be stuck in a time period and this really becomes evident when he makes analogies and observations that bring up people and events that occurred 20-30 years ago. This is fine for me, because I remember many of these events and people, but in order to thrive and survive in todays radio, you have to be relevant to today's listeners while not alienating the older listeners. To do this you must be familiar with what's hip with todays trends and personalities. I could be selfish and wish the Grease to come back a.s.a.p. because that would serve my needs, but if I want the Grease to become bigger and better than ever, I would hope he doesn't attempt a comeback until he revamps much of his routine to make it more modern and relevant. If you need to hit the geeze alarm, you should probably revamp it.

For what it's worth, as much as I loved the skits, I always found his Nino news roundups and general musings about general observations and events to be the most entertaining.

Posted by: Emery | December 9, 2007 1:31 PM

Man you gotta be kidding me.

"Tracht, 57, was always the most talented of the shock jocks, a storyteller so verbally nimble, so fantastically imaginative that his showmanship seemed wasted on an audience of adolescent guys."

On what planet?! Marc Fisher has zero credibility if he's claiming that. But okay, so that's a matter of opinion. Maybe Fisher has no taste. It's possible. But THIS gem:

"his ratings, once superior to Stern's"

is just an out-and-out lie. When were his rating superior to Stern's? In 1980? Get a grip. I have a feeling Fisher's source on that little nugget was the Greaseman himself. Or he just doesn't have a source and made it up completely. What a hack writer you are, Fisher. It's disgusting, the complete lack of principles you show when creating this drivel.

And if you can't tell the difference between Greaseman's outright racism and Stern's satire of racists, maybe you should find a job that doesn't involve anything creative. You're either an idiot or taking money from the Greaseman to write this column. For shame.

Posted by: Joey G. | December 11, 2007 2:44 PM

Stern should put the Grease on Sirius.

Posted by: IamZardoz | December 12, 2007 6:24 PM

Greaseman's thing was fundamentally different than Stern's. You know, the apples and oranges story. I preferred Grease.(I'm one of the few who never "got" Stern) Yeah, he made a couple of racist comments,he's not the only one. I miss him, miss Bob Edwards too. It's not so much that time has passed the Greaseman by it's just that radio is not as relevant as it once was. The good old days are not returning either. As for satellite, the same a-hole consultant types who ruined terrestial radio are now running XM and Sirius and want us to pay to listen: NEVER. I'll get along with my 1500 i-pod, a pretty good OK Triple A I can pick up and public radio music shows. My kids watch Sponge Bob and I swear the voice of one of the characters sounds like Grease.

Posted by: Dj Bitterman | December 18, 2007 10:03 PM

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