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Posted at 9:16 AM ET, 11/24/2010

Story pick: On the Butterball

By Michael S. Rosenwald


One of my favorite morning rituals is reading the Financial Times. Tightly written, worldly, it always makes me feel like I understand how the world actually works. (It takes only a few seconds to register, but it's mandatory.)

Invariably, I find at least one piece that brings a genuine smile to my face. Yesterday it was an interview with Keith Shoemaker, chief executive of Butterball, the turkey conglomerate.

Fact: The company does 36 percent of its annual business during this quarter.

Fact: This is an industry phrase -- "super turkey user."

Fact: About 20,000 people call the Butterball hotline on Thanksgiving for cooking tips.

Enjoy the interview. And happy Thanksgiving to you and yours.

By Michael S. Rosenwald  | November 24, 2010; 9:16 AM ET
Categories:  Story Picks  
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