The Checkout

Giant's Seafood Makeover

Ylan Mui

Last week, we reported on Whole Foods and other supermarkets' new sustainable seafood initiatives. Yesterday, Giant Food announced support for the principles of the Conservation Alliance for Seafood Solutions, a coalition of nonprofit groups that works with retailers to change the way they buy seafood.

Giant said it is committing to work toward buying environmentally responsible products, making information on seafood products readily available and supporting policy changes that have positive environmental impact. The company's seafood buyers are now also ranking their purchases on how plentiful the species is, how it is caught and what effect fishing has on the species' natural habitat. As part of this effort, Giant said it has recently started selling Pacific long-line cod, which is relatively abundant, and that it will stop selling shark, orange roughy and Chilean sea bass until their populations rebound. The chain was ranked second by Greenpeace in a recent report on the sustainability of supermarket seafood.

Giant is owned by Amsterdam-based Royal Ahold NV and recently has begun catering to the environmentally hip as it tries to keep customers from pushing their carts to Whole Foods and Trader Joe's. It has its own private label organic line called Nature's Promise for everything from salsa to eggs. Of course, I also have to mention that Safeway has a similar line called O Organics that has been so popular it is considering selling it outside of its stores.

By Ylan Mui |  July 24, 2008; 7:01 AM ET Consumer News , Ylan Mui
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Comments

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Yay for Giant!

Posted by: Anonymous | July 24, 2008 1:20 PM

Thanks Giant! You've done the right thing and many will become more aware of the problem because of your stand. And MANY customers will appreciate it. Keep working toward better environment!

Posted by: Gail Owens | July 24, 2008 2:02 PM

It's great that consumers have more sustainable shopping choices, especially at a store like Giant. I hope Safeway will follow suit soon.

Posted by: Diane MacEachern | July 24, 2008 3:02 PM

Thank you so much for doing your part!

Posted by: Anna Crosson | July 24, 2008 5:21 PM

good story to know. I read also another about food to relief the stress:
http://www.zeeol.com/index.php/Your-Kitchen/eat-for-stress-relief-5-foods-to-calm-you-down

Posted by: erichansa | July 24, 2008 5:42 PM

Wow man that is like totally crazy!

JT
www.Ultimate-Anonymity.com

Posted by: Jim Townsend | July 24, 2008 5:44 PM

Too bad it isn't 1985, when it might've made a difference. Not that I'm not happy about this news, but c'mon. Americans still eat shark? Rediculous.

Posted by: jeromy | July 24, 2008 6:20 PM

Wow, its good to see companies acting responsibly. Actions like this will have more impact on improving our interaction with natural environment. Its time to petition other food retailers to adopt the practice.

Posted by: Ajay S. | July 24, 2008 10:49 PM

It is interesting that your article mentions the Greenpeace rankings. Today in a seafood trade magazine called IntraFish the senior seafood buyer for Stop & Shop and Giant (Ahold) is quoted as saying, "None of this is in reaction to the Greenpeace retailer rankings. These decisions were made as a result of the advice we received from the New England Aquarium." It just goes to show you that positive interaction with a reasonable, science-based environmental organization can have an effect.
Gavin Gibbons
National Fisheries Institute

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