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Marius Penczner Is Back With Edwards

Democratic presidential hopeful John Edwards has tapped Marius Penczner to play a key role on the media consulting team charged with helping him win the White House in 2008.

Penczner first started working with Edwards in late 2003, when he was brought in to handle the candidate's ads in the final push for the 2004 Democratic nomination. Edwards had previously used David Axelrod as his preferred media consultant. (Axelrod remained in Edwards's political circle through 2004 but is now a part of Sen. Barack Obama's campaign team; read Ben Wallace-Wells's recent profile of the ad guru in the New York Times Magazine.)

"Marius has been a tremendous asset since the 2004 campaign, and we are proud to have him as part of our team," said senior Edwards adviser David Ginsberg.

After the 2004 election, Penczner joined the consulting group of Penn Schoen & Berland -- a firm co-founded by Mark Penn, pollster for Sen. Hillary Rodham Clinton's (D-N.Y.) presidential bid. Penczner left Penn's firm in December and has since been out on his own.

Before working with Edwards, Penczner served as ad director for Al Gore's 2000 presidential bid and was also involved in the media consulting team for President Bill Clinton's 1996 reelection race.

While Penczner will play a prominent role in crafting Edwards's television ads, the campaign will bring on other media advisers to consult with Penczner, according to informed sources close to the effort. Interviews for those positions are ongoing.

The team approach to ad-making is also being adopted by the other top-tier Democrats.

In addition to Axelrod, Obama is expected to bring on Jim Margolis, who served as Sen. John Kerry's (D-Mass.) principal media consultant for much of the 2004 presidential primary campaign.

Mandy Grunwald is the lead media consultant for Clinton, but the campaign also consults with Jimmy Siegal -- a former senior executive at BBDO. Siegel jumped into political campaigns in 2006, producing the ads for Gov. Elliot Spitzer (D-N.Y.); he was also involved in crafting Sen. Clinton's announcement video, which Grunwald produced.

By Chris Cillizza |  April 9, 2007; 1:25 PM ET  | Category:  Eye on 2008
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US President Tim Kalemkarian, US Senate Tim Kalemkarian, US House Tim Kalemkarian: best major candidate.

Posted by: anonymous | April 11, 2007 2:46 AM

The initial move by the Edwards campaign to skip debates hosted by the Fox News Network has now won "seconds" from the Clinton and Obama campaigns, according to news reports this week.

What a dismaying trend that leading Democratic candidates for the presidency of the United States are seeking to torpedo informative presidential candidate forums by a network with an outstanding news staff and which offers us a sterling roundtable discussion program of the highest quality every Sunday morning hosted by Chris Wallace, who has forged an impressive journalism career in his own right by developing new venues apart from the renowned CBS News "60 Minutes" career path of his much-respected father Mike Wallace.

The Democratic Party should not be prejudiced against the sons and daughters of successful men and women who wish to pursue careers in the same professional callings as their parents even if they don't work for the same company or network.

Here in North Carolina, factions of the Democratic Party of Sen. Edwards' home state have regularly sought to disrupt the practice of journalism and writing-related pursuits by this son of a national recognized editor of the Charlotte Observer, C.A. (Pete) McKnight, who served as president of ASNE in 1972.

Who knows, maybe this recalcitrant Democratic journalism blockade brigade is even opposed to Ivan Turgenev's classic "Fathers and Sons."

Carry on, Chris Wallace, for you have shown others the path to following "family tradiiton" in the field of journalism without resorting to excessive clutching of the previous generation's coattails. Meanwhile, Hank Williams Jr. should get some credit for the recognition that "all our rowdy friends" in the newspaper business have apparently settled down and are taking this kind of political discrimination by three Democratic presidential campaigns with nary a whimper of protest.

Posted by: David P. McKnight | April 10, 2007 10:46 AM

Um, David Axelrod lives in Chicago. That's in Illinois. Obama is an Illinois Senator. A US Senator is allowed to meet constituents in his or her office.

Nice try though.

Posted by: E | April 10, 2007 9:53 AM

IMUS FOR PRESIDENT,

FIGHT THEM IMUS AND I WILL STAND TALL WITH YOU TO THE END.

IMUS DON'T YOU KNOW HILLERY CLINTON IS BEHIND THIS BY OFFERING SHARPTON SOMETHING TO GET YOU (IMUS) OUT OF HER HAIR.

IMUS YOU ARE A FOOL IF YOU DON'T BELIEVE THE CLINTONS WAITED FOR THIS SLIP OF YOURS AND THEY ARE GOING TO BURY YOU BY USING JACKSON AND SHARPTON TO DO IT FOR THEM AND THEY RECEIVE A GIFT WHEN SHE BECOMES PRESIDENT, GOD FORBID.

Posted by: TONY SACCO | April 9, 2007 11:33 PM

US President Tim Kalemkarian, US Senate Tim Kalemkarian, US House Tim Kalemkarian: best major candidate.

Posted by: anonymous | April 9, 2007 10:50 PM

Once again, the fake kingofzouk speaks. Notice that he refers to himself not as "I" or "me" but using the title, "kingofzouk." Insecure much? However, no matter how many times he repeats it, he ain't me. I was serious in what I said earlier - i'd like to start to be involved in some real discussions, and I will try to be more respectful than I have been. Pay no attention to the fake zouk.

Posted by: kingofzouk | April 9, 2007 6:00 PM

Kingofzouk doesn't suck up to losers. Ignorant coward shadow - get a life.

Posted by: kingofzouk | April 9, 2007 5:45 PM

Loudumb - back to your area of expertise I see. you must have heard that a lot over the years.

Posted by: kingofzouk | April 9, 2007 5:44 PM

Dear "ignorant coward": I was just thinking, and what I came to was this. I realized that I use crude insults and evasive tactics to avoid honestly discussing any differences I may have with you all on policy grouds, and that's not OK. I apologize to any of you wnom I may have offended, and I promise to do my best to maintain a respectful tone in my postings. The fake "kingofzouk" may have other ideas, but I'm not listening to him anymore. So, to everyone, I apologize for my overenthusiasm, and promise to think more about what I say before posting.

Posted by: kingofzouk | April 9, 2007 5:44 PM

drindl, before the 2004 cycle you and I did not explicitly have the right to make our own web sites that expressly suggested a particular electoral outcome (e.g. "vote for Lieberman!") A WaPo op-ed named a court precedent which held that a man who endorsed a candidate on his own personal web page had made, legally, a type of campaign contribution to that candidate. A private citizen's web site actually became the domain of FEC regulations. That was a massive overreach. Today, elections are not expensive. The next president will oversee government spending of about $15 trillion, or $15,000 billion, dollars. So if one or two billion is spent deciding exactly who is at the helm, does that seem like a lot of money? Not to me.

Posted by: angrydoug | April 9, 2007 5:41 PM

lylepink: are you trying to look "stupider" than these rightwingnuts? Stupider is a real word.

Posted by: Loudoun Voter | April 9, 2007 5:38 PM

Ignore the message and attack me. Same old, same old. It is obvious that the Dem positions are ever more indefensible. Is that all you got coward?

Posted by: kingofzouk | April 9, 2007 5:33 PM

I see the Dem intelligentsia have returned.

Posted by: kingofzouk | April 9, 2007 5:31 PM

"Message - my vacation is more important than soldiers lives."

Major hypocrisy Zouk.

Since when have you worried about soldier's live?

According to you they are simply pawns in the game.

To be expected of a Chickenhawk.

Posted by: | April 9, 2007 5:30 PM

Hey, everyone! I pick my nose, and eat it, too!

Posted by: kingofzouk | April 9, 2007 5:25 PM

Today, GOP Leaders from both chambers urged Speaker Pelosi to call the House back into session immediately to finish its work on the Emergency Supplemental Appropriations bill for the troops. Speaker Pelosi neglected to appoint House conferees before the two-week break, further delaying negotiations on a final bill.

Message - my vacation is more important than soldiers lives. Please disregard that bit about the five-day work week I promised before I became Madame pusilanimous pelosi - general of the army AND secretary of state. this botox makes me feel powerful. don't you just love the scarf?

Posted by: kingofzouk | April 9, 2007 4:34 PM

OBAMA PHOTO CAUSES CONTROVERSY
Mon Apr 09 2007 14:39:38 ET

It's being called the equivalent of a paparazzi gotcha:

A snapshot of Sen. Barack Obama (D-IL) and his chief political/media adviser David Axelrod -- taken in the Senator's Capitol Hill office!

ROLL CALL reports: Congressional ethics rules forbid the use of federal office space for political and campaign activity.

Rookie mistake - more to come. Ooops. Just wait until the evil klinton gets her talons into him. He'll be eying interns in no time.

Posted by: kingofzouk | April 9, 2007 4:30 PM

William: Fake or not, the not a word "Stupider" fits you very well today, or should I say you are getting "Gooder"??

Posted by: lylepink | April 9, 2007 4:04 PM

A top hurricane forecaster called Al Gore "a gross alarmist" Friday for making an Oscar-winning documentary about global warming.

"He's one of these guys that preaches the end of the world type of things. I think he's doing a great disservice and he doesn't know what he's talking about," Dr. William Gray said in an interview with The Associated Press at the National Hurricane Conference in New Orleans, where he delivered the closing speech.

http://www.washingtonpost.com/wp-dyn/content/article/2007/04/06/AR2007040601959.html

Oh no - another actual scientist heard from. Beginning to look bad for hysterical Al. I suppose you will ignore the article and come upo with some conspiracy instead.

Dems don't care about science or religion, what's left - FEELINGS.

Posted by: kingofzouk | April 9, 2007 4:00 PM

'Oh no - a Persian country with protestors. How unliberal of them.'

iraq is not persian, you clown. i have been in the military -- you are the ignorant chickenhawk coward, my friend.

Posted by: | April 9, 2007 3:53 PM

I keep forgetting to ignore noname ignorant coward. As should all of us.

Posted by: kingofzouk | April 9, 2007 3:50 PM

Oh no - a Persian country with protestors. How unliberal of them.

Just what are your morals? you seem to use any thing to insult everything.

Posted by: kingofzouk | April 9, 2007 3:49 PM

"Stop ruining our blog with facts. we cons prefer to remain ignorant."

Posted by: | April 9, 2007 3:47 PM

Still ignoring the facts I see. Best to stick with motivations when you have little else.

Posted by: kingofzouk | April 9, 2007 3:46 PM

I don't need to discredit global warming. Real scientists are taking care of that on their own.

As far as discrediting the spokesman for this ruse, the media actually did this in 2000:
he didn't invent the internet, he wasn't in Love story, he had no controlling legal authority, he owns oil wells, he didn't work on a farm, he was raised in a five star hotel, he couldn't finish school, he didn't fight in vietnam, the waters are not raising up 20 feet, he uses 20 times the average electricity in only one of his houses. Etc,

He will not lose 40 pounds and enter the presidential race. darn facts.

"Stop ruining our blog with facts. we Libs prefer to remain ignorant."

Posted by: kingofzouk | April 9, 2007 3:41 PM

"an actual scientist laughs at your hero Al."

"Lindzen is the Alfred P. Sloan Professor of Meteorology at the Massachusetts Institute of Technology. His research has always been funded exclusively by the U.S. government. He receives no funding from any energy companies."

Dr. Lindzen, about that grant money; but first, we've been having a little problem with scientists who don't agree with the adminidtration. You have some research which contradicts them, don't you?

Good, I thought that you did. Your grant is approved! We'll see you again next year.

Posted by: | April 9, 2007 3:38 PM

BAGHDAD, Iraq (CNN) -- Thousands of anti-U.S. protesters marched in the Shiite holy city of Najaf on Monday to mark the fourth anniversary of the fall of Baghdad.

Powerful Shiite cleric Muqtada al-Sadr called for the demonstration, which Najaf police said included tens of thousands of protesters.

Posted by: | April 9, 2007 3:31 PM

Controversial radio host Don Imus -- facing a storm of criticism after referring to members of a women's basketball team as "nappy-headed hos" -- appeared on the Rev. Al Sharpton's radio show Monday. Sharpton called the comments "abominable" and "racist" and repeated his demand that Imus be fired. Imus told Sharpton: "Our agenda is to be funny and sometimes we go too far. And this time we went way too far."

Posted by: imus grovels. eat it. | April 9, 2007 3:30 PM

How different is what Hitler espoused than what William says? It's exactly the same thing.

Posted by: | April 9, 2007 3:28 PM

'Also, Barack Obama will be an easy target here in the South.'

..and why would that be? not white enough for you?

Posted by: | April 9, 2007 3:24 PM

Edwards was our senator here in NC. He can definately campaign against Romney/Guiliani in the primaries, that will help his chances. Also, Barack Obama will be an easy target here in the South. Hillary is from Arkansas granted, but many southern dems. are against the idea of a woman being President when it really comes down to it. Edwards can exploit these hidden prejudices to win South Carolina, and if he could pull it out in Iowa he'd have won 2 of the 4 really early states.

Posted by: reason | April 9, 2007 3:22 PM

MikeB, I hate to break it to you, but JRE is not going to do anything about outsourcing or HB1s either.

And he will certainly sign immigration amnesty into law.

His views on guns are also questionable.

Sounds to me like the candidate you want is Ron Paul. Or even Hunter or Tancredo.

Take a look at Ron Paul's site. You may like what you see.

Posted by: William | April 9, 2007 3:14 PM

WASHINGTON POST EDITORS/CHRIS CILIZZA:

I would like to lodge a complaint about the comments offered by 'William'. They are grossly offensive. I would appreciate if you would offer an email address for such complaints. I will go to the ombudsman, but it would be better if you had a separate complaint mechanism yourself. Most reputable boards do.

Posted by: | April 9, 2007 3:13 PM

Okay, then, critics. Name another candidate that will end H1B visa, end guest worker programs, will NOT permit illegals taking jobs from American's, is opposed to gun control, and is for rolling back the laws that have permitted corporations to loot your retirement savings, buy and sell your personal information like much baseball playing cards? He is also for a practical nationa health HMO that ALL Americans participate in, not some new Bizantine government department, is for taxing the snot out of goods and services that are outsourced, is for removing the obscene tax breaks enjoyed by the Bush pioneers, and is for reigning in corporate excesses. Can't name one, can you? John Edwards is a centrist liberal, a populist and is the single best suited candidate to be the next President.

Posted by: MikeB | April 9, 2007 3:12 PM

Sonja, it's not about the market, it's about Western Civilization and freedom.

Liberals/leftists hate those two things and want to destroy them.

Pinochet realized that and took action accordingly against the meddlesome pinko "college students" who always think they know everything.

We did the same at Kent State. Unfortunately, it wasn't repeated, so liberals didn't really learn their lesson.

Maybe Bush should ship a few American pinko university students off to Aby Graib or Gitmo, and see if they can be "persuaded" of the error of their ways.

The staff at that 5 star hotel can be quite persuasive, or so they tell me ahem.

Posted by: William | April 9, 2007 3:08 PM

'the evidence for global warming thus far doesn't warrant any action unless it is justifiable on grounds that have nothing to do with climate.'

so who is it you work for again, koz? exxon mobil? you know, i worked for an ad agency a year or so ago who were doing what they called a 'guerilla campaign' -- paying ringers who went on inflluential websites to discredit global warming, among other things.

Myguess is you're one of thosse.

Posted by: | April 9, 2007 3:03 PM

'The pinko-commie university students who "disappeared" during his rule were merely the eggs that need breaking to make the omlette, so to speak.

The end justified the means.'

He slaughtered thousands of innnocent people -- men, woman and children, William. Your statement curdles the blood, kid. It's all about money and markets, and you obviously, like so many cons, can justify mass murder and torture anything and everything else in the name of 'business'.

When it comes to 'business' --the end [MONEY] ALWAYS justifies the means, doesn't it? Doesn't matter how many innocents you have to rape and torture and murder, it's always worth it, to feed the insatiable maw of Wall Street. You are sick.

Posted by: sonja | April 9, 2007 2:59 PM

the evidence for global warming thus far doesn't warrant any action unless it is justifiable on grounds that have nothing to do with climate.

http://www.msnbc.msn.com/id/17997788/site/newsweek/#storyContinued

an actual scientist laughs at your hero Al.

"What most commentators--and many scientists--seem to miss is that the only thing we can say with certainly about climate is that it changes."

A very concise and non-political article. READ IF YOU DARE.

that pesky truth just keeps coming on.

Posted by: kingofzouk | April 9, 2007 2:57 PM

Sonja, Pinochet was a hero who saved his country from the scourge and oppression of communism, as well as rescued the Chilean economy with supply-side, free market oriented measures.

The pinko-commie university students who "disappeared" during his rule were merely the eggs that need breaking to make the omlette, so to speak.

The end justified the means.

Posted by: William | April 9, 2007 2:41 PM

Fake William...LOL, Edwards is no Southerner. He is what we would call a "scalawag."

Basically, that's a Southerner who collaborates and sides with Northern liberals and is disloyal to the South.

The South would not vote for him, except maybe against Romney. Even Gore couldn't take one Southern state, and he was more conservative than Edwards. Even Clinton only won 6 Southern/Border states out of 15 each time. Southerners aren't stupid.


Andy R, do you really think Edwards is electable? I mean, maybe against Romney, but aside from that, he has swung WAAAY out left, and is practically a socialist now.

No way he can win the general.

Dems' best hope now is to draft Sweitzer or someone at the Convention.

None of the current Dem field aside from maybe Richardson and Biden are electable.

And Biden is in a death spiral, and Richardson wont last long.

Get those draft motions ready.

Posted by: William | April 9, 2007 2:34 PM

Pat Robertson's personal friends... this is the kind of person the so-called 'christian' right today approves of -- mass murderers. I kind of don't think Jesus would have liked him much, though...

'I'll not apologize for the smile brought to my lips by Augusto Pinochet's death this week. He deserved a trial, but, obviously, his protectors were going to make sure he never got one, So, adiós sin compasión to the beast. His final hours were a good deal more comfortable than those of his thousands of victims.

My grim glee has been tempered because another mass murderer enabled by U.S. machinations and complicity and money, a man still very much alive, may Pinochet himself out of the grasp of justice. His name is José Efraín Ríos Montt, retired general and president of Guatemala, graduate of the notorious School of the Americas, and right-wing evangelical Christian who counts Pat Robertson as a personal friend. In the 18 months he headed the country after a CIA-backed coup d'etat in 1982, Ríos Montt presided over at least five times as many killings as Pinochet, and, with other generals, rained terror onto hundreds of Mayan villages and towns.

Ronald Reagan, the sainted Republican icon, helped him do it and publicly defended him for getting a "bum rap" at the same time Ríos Montt's soldiers were tying people's thumbs behind their backs, shooting them in the head and dumping them in mass graves across the Guatemalan highlands and elsewhere. All in the name of crushing a communist guerrilla insurgency that arose because U.S. ideologues couldn't stand to see democracy in Guatemala.'

http://thenexthurrah.typepad.com/the_next_hurrah/contributormeteor_blades/index.html

Posted by: Sonja | April 9, 2007 2:27 PM

'The problems aren't caused by the contributions but rather their regulations.'

Please explain to me what the hell you are talking about. You are not making yourself clear.

Posted by: drindl | April 9, 2007 2:22 PM

drindl, if everything is bought and paid for like you say, how can the government afford to spend $1,000 to $5,000 for every dollar presidential aspirants receive in donations? The problems aren't caused by the contributions but rather their regulations. Realize it was only in the 2004 season that you could say "vote for/against Bush" on your own personal web site.

Posted by: angrydoug | April 9, 2007 2:20 PM

Edwards also made a good move in South Carolina.

From http://www.solidpolitics.com

"According to The State, "the most successful Democratic political consultant in South Carolina" has signed on with John Edwards.... And John Edwards says only a Southerner like him can beat GOP Yankees Rudy Giuliani and Mitt Romney...."

Posted by: William | April 9, 2007 2:11 PM

'NEW YORK Apr 9, 2007 (AP)-- In a rueful reflection on what might have been, an Iraqi government insider details in 500 pages the U.S. occupation's "shocking" mismanagement of his country a performance so bad, he writes, that by 2007 Iraqis had "turned their backs on their would-be liberators."

"The corroded and corrupt state of Saddam was replaced by the corroded, inefficient, incompetent and corrupt state of the new order," Ali A. Allawi concludes in "The Occupation of Iraq," newly published by Yale University Press.

Allawi writes with authority as a member of that "new order," having served as Iraq's trade, defense and finance minister at various times since 2003. As a former academic, at Oxford University before the U.S.-British invasion of Iraq, he also writes with unusual detachment.'

http://abcnews.go.com/International/wireStory?id=3021176

Posted by: | April 9, 2007 2:08 PM

JD- I totally agree with you there. Everything that is wrong with government today is the fault of waaaaaay too much money in the campaign system. It reeks. Everyone is bought and paid for.

Posted by: drindl | April 9, 2007 2:03 PM

I think this shows that at least some of the pros who handicap these races think that Edwards can win.
I humbly agree, he is making all the right moves in places like Iowa and NH. If Hillary fades, and if Obama mania slows (thats a big if, IMO) then Edwards would be ideally situated to take control of the race.

Posted by: Andy R | April 9, 2007 1:57 PM

What will all these ad consultants do if campaign spending is ever restricted (unconstitutionally, IMHO)? There'd be a heck of an unemployment line.

Posted by: JD | April 9, 2007 1:48 PM

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