Hillary's New Video
So far in campaign 2008, YouTube (and video more generally) has been used as a tool for mischief rather than good.
A number of candidates have already been forced to explain anonymous negative clips posted on YouTube and one -- former Massachusetts Gov. Mitt Romney (R) -- has watched as a series of video clips have helped drive a storyline that he is a flip-flopper.
But, Sen. Hillary Rodham Clinton has a new video gambit aimed not at negatively defining her opponents but positively defining herself.
Last week Clinton put a video clip on her website and on YouTube asking people to help her choose her campaign's song. A little cheesy? Of course. Effective? Undoubtedly.
The first video was viewed 600,000 times and more than 130,000 voted for a song, according to the campaign. So, it's not terribly surprising that Clinton released another video today designed to continue the conversation.
The clip features Clinton thanking her community for voting in such large numbers while snippets of some blooper videos -- sung to the tune of "Sexyback" and "Superfreak" are shown.
In one segment Clinton is shown bopping along to the music; in another Clinton says she is "so gratified that all of you thought this was such a wonderful idea" right before a series of guys who look like they still live in their parents' basements are shown calling it "disappointing", "insulting" and "ridiculous."
When Clinton announced her candidacy (also via video) her advisers said she was the most famous person in America who no one really knew. These videos are an attempt to show potential voters a side of Clinton they likely don't know. The reality of being Hillary Clinton is that anywhere she goes she is mobbed by people. As a result, she is forced to live within a bubble that can be a major impediment to the one-on-one courtship expected by voters in Iowa and New Hampshire. Videos like "choose my campaign jingle" are attempts to bring people inside the ropeline, to let them feel as though they are getting to know the real Hillary Clinton.
It's an innovative way to use the web to not only introduce Clinton but also grow her online community. And, Clinton's campaign is showing a bit of the interactivity that is so prized on the web. In addition to the five pre-suggested songs that garnered the most votes, Clinton is adding five "write-in" choices suggested by viewers.
The Fix personal favorite? "Every Little Thing She Does is Magic." The Police ROCK.
By Chris Cillizza |
May 24, 2007; 4:13 PM ET
| Category:
Eye on 2008
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Posted by: Zmajrql | June 14, 2007 3:37 PM
Posted by: Zmajrql | June 14, 2007 3:37 PM
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Posted by: Zmajref | June 11, 2007 11:29 PM
US President Tim Kalemkarian, US Senate Tim Kalemkarian, US House Tim Kalemkarian: best major candidate.
Posted by: anonoymous | May 28, 2007 4:33 AM
Whew! So much hate and twisted feelings, I suppose its good for those people to get it out of thier systems. Choosing a new president should be a happy time and I for one will happily vote all the way for Hillary regardless of her song.
Posted by: sue | May 26, 2007 6:46 AM
How about "The B*tch is Back" by Elton John. In fact, he would probably be willing to rewrite it just for her.
CC- The Police do rock, but "Every little thing.."?? Gak!
Posted by: proudtobeGOP | May 25, 2007 12:24 PM
In her desperately comical attempt to manufacture "authenticity" in herself, Hillary shows just how unauthentic and phony she really is. It is undoubtedly true that she is very intelligent, in her own way. But she knows she cannot just "be herself." Read the books by the insiders from the Presidents Clintons' ["2-for-1!" remember?] previous administration to get a glimpse of that self.
There are other candidates--like them or not--who are truly themselves, naturally, and are comfortable with themselves, and always come across that way. Bill Richardson is the prime example of what an authentic person is, at least as much as one can find such a person in a politician.
Posted by: RP | May 25, 2007 12:18 PM
this is only the latest and most blatant example of the fix's fixation on shrillary. not only do we not discuss the experience and policy positions of other candidates, it is apparently now preferable to discuss - and contribute to - hillary's PR. chris, how about some real topics? how about a blog in richardson, now moving up in the polls? how about a blog on edwards that doesn't have to do with his wife's cancer? how about some fair discussion of obama, who HAS taken positions and IS discussing them, although anyone reading this blog could be forgiven for thinking he has not? this is an insubstantial farce of a real political discussion, almost on the level of a gossip column. please, please give hillary the week off and let's talk about some real stuff.
although you could ask us to comment on the new book by ny times journalists which alleges that hillary did not read the n.i.e. on iraq before voting to go to war. if true, that would suggest that her vote was a calculating political ploy, which when coupled with her too-cute statement "this is NOT a vote to go to war..." (which she had to know would mean next to nothing to bush) was designed to cover her no matter what happened...?
Posted by: meuphys | May 25, 2007 10:57 AM
Ahem! I was the guy that contributed SexyBack, Superfreak, and "disappointing," and I do NOT live in my parents' basement!
I am, however, still in graduate school and drinking the cheapest of beer, so....
Posted by: shelbinator | May 25, 2007 10:04 AM
IMO, it is a vast right-wing conspiracy designed to prevent Hillary from assuming her divinely ordained role as POTUS. Be strong, for we who are the true believers will not abandon you! IMO, no other candidate shall be POTUS other than you, your esteemed self. You are utterly potacious, and no matter the arguments of the devious HillaryHaters, we shall not be moved, for Thine is the Oval Office, the Cabinet, and the Nightly News, world without end amen.
Posted by: lylepink | May 24, 2007 11:46 PM
Well I do not hate Clinton, but my nomination is "I'll be watching you" by the Police. Every move you make, every step you take, I'll be watching you...Jackie
Posted by: Anonymous | May 24, 2007 11:45 PM
Truth Hunter: You brought up the "jealous" thing about Hillary today and I was playing along for I did not think you were the real "Truth Hunter". Apparently I was correct in that assumption for I cannot remember a time when you took hours to respond. These past few weeks have been loaded with false names, others using names of regulars, and on and on.
Posted by: lylepink | May 24, 2007 9:48 PM
"War Pigs" by Sabbath
Posted by: Geezer Butler | May 24, 2007 9:25 PM
What if Hillary were to do a re-make of 'Thriller'? "I'm not like other guy." She wouldn't even need makeup!
Posted by: Jesus H. Christ | May 24, 2007 9:23 PM
Truth Hunter, don't give up on the others just yet. I'd hate for you to feel compelled to vote Republican! although quite honestly, none of the GOP field so far does much for me... not Giuliani, not McCain (this year's model - I was considering him in 2000), and certainly not Mitt. Ugh, Mitt. (and of course, none of the field horses - they all pull to the right.)
In any case, I still have hopes for Obama, despite the racism of some on here, and Richardson is gaining ground. PLEASE don't give up on the good guys yet! NB Lylepink, this represents a potential Democratic vote lost because the voter is turned off SPECIFICALLY by Hillary! NOW do you see what some of us have been saying?!?!?
Posted by: Bokonon | May 24, 2007 9:05 PM
lylepink.... You've found me out. Thriller Biller. Isn't every woman attracted to an egomanical womanizer.
Admit it, you're attracted to powerful women... but it's just Hillary's persona you're worshiping, she's the ultimate hollow pants suit.
The Bush and Clinton gene pools are only getting shallower.....
Posted by: Truth Hunter | May 24, 2007 9:00 PM
song for Hillary:
"Dude Looks Like a Lady" by Aerosmith
or maybe "Lola" by the Kinks
Posted by: Malcolm | May 24, 2007 8:57 PM
song for Hillary:
"Dude Looks Like A Lady" by Aerosmith
Posted by: Anonymous | May 24, 2007 8:55 PM
The Devil Went Down To Georgia.
Posted by: Anonymous | May 24, 2007 6:49 PM
They can't stop me here: She is Satan!
Posted by: J D Imus | May 24, 2007 6:30 PM
The Police do rock. I hope you guys will get my message in a bottle and vote for it.
God, that's so cheesy. I hate me now.
Posted by: JasonL. | May 24, 2007 5:57 PM
Lyle - guess how many nights Mr and Mrs clinton have spent together this year? he has been otherwise occupied (maybe with truth hunter or you?). think of the beach boys song - California girls.
Posted by: Anonymous | May 24, 2007 5:41 PM
Truth Hunter: I have thought long and hard as to why I think you are jealous of Hillary, which is a puzzle to me when you are a very nice looking young woman who would have no problem attracting men. Your comments, at least to me, seem to be that you are one of many that are attracted to Bubba and resent Hillary for having him "Most of the time".
Posted by: lylepink | May 24, 2007 5:34 PM
Guys who look like they still live in their parents' basements are the ones whose tastes shape every media techie advance there is.
Don't be so quick to dis them, CC, their opinions are very influential.
If guys who look like they live in their parents' basements think the Hillary videos are uncool, trust me, that's all you have to know, the videos ARE uncool.
Posted by: Golgi | May 24, 2007 5:34 PM
I'll lobby for "Won't Get Fooled Again" for the right candidate, which would not be Hillary. It would be most appropriate for an independant candidate. Though perhaps Hillary actually embodies the song, which concludes "Meet the new boss... Same as the old boss!" Ba-dum Ba-dum Ba-dum Bum! ! ! Ah, what a band.
Posted by: bsimon | May 24, 2007 5:32 PM
for any moderate candidate: "Stuck in the Middle With You" -- "clowns to the left of me, jokers to the right..."
Posted by: Loudoun Voter | May 24, 2007 5:30 PM
Chris, you are so in the tank for Clinton, its disgusting. Thank goodness that most Americans are not so in awe of her.
Posted by: janet | May 24, 2007 5:24 PM
Chris, you are so in the tank for Clinton, its disgusting. Thank goodness that most Americans are not so in awe of her.
Posted by: Anonymous | May 24, 2007 5:23 PM
Just a thought about a song for Hillary, for and against would both be by Elvis, who I think was the greatest entertanier of all time. For "Loving You". Against "Hard Headed Woman". bsimon: The "Brady bunch" was fanasty land A number of us would like, among many we think of in our golden years.
Posted by: lylepink | May 24, 2007 5:17 PM
Hair - John Edwards
Posted by: Anonymous | May 24, 2007 5:16 PM
Your cheatin' heart
Posted by: Anonymous | May 24, 2007 5:15 PM
dare to be fat - Al rootboy gore
Posted by: Anonymous | May 24, 2007 5:13 PM
Taxman - the beatles
If you walk, we'll tax your feet.
Posted by: Anonymous | May 24, 2007 5:10 PM
witchy woman - eagles
change your evil ways - santana
Posted by: Anonymous | May 24, 2007 5:09 PM
Money for nuthin and chicks for bill
Posted by: Anonymous | May 24, 2007 5:05 PM
The use of video is either Hillary's campaign being up-to-date, over-managing her image, or both.
Unless Gore jumps in, I think the nomination is Hillary's to lose.
Which means I, and a great many others, will take a hard look at her GOP competition.
No lylepink, I'm not jealous of Hillary (really a reach of an argument), I'm just tired of the Royal families leading our country to ruin, and want an authentic person for the job.
Posted by: Truth Hunter | May 24, 2007 5:02 PM
Another good Hillary song: "cant touch this" by MC Hammer
Posted by: J Perez | May 24, 2007 5:02 PM
I fought the law and the law won - Al "No controlling legal authority" Gore
Posted by: Anonymous | May 24, 2007 5:02 PM
"You ain't seen nothin' yet" is always good, but Hillary's used that as intro music before.
A metal song I like, called "No money no love" by Hemlock would be an apt song, but a bit too brutally honest.
*Richardson's campaign song should be "Rocky Mountain Way" by Joe Walsh, and should emphasize the line "he's telling us this and he's telling us that, changes it every day....time to open fire"
*The perfect campaign song for former AK Sen. Mike Gravel should be "I will be heard" by Hatebreed or "Crazy Train" by Ozzy Osbourne
*Romney's campaign song should be "Anyway you wan't it" by Journey
*Fred Thompson could reinforce his southerness by using "Sweet Home Alabama"
*An independent should use "another brick in the wall" by Pink Floyd
*Any campaign could use "The Star Spangled Banner" by Jimmi Hendrix
*Any campaign could also use "Everybody Wants To Rule The World" by Tears for Fears
*If some miracle happens and the Governator could run, a good song would be "Amerika" by Rammstein (a german band)
*In 2000, Bush's should have been "Carry on my wayward, son" by Kansas
Posted by: J Perez | May 24, 2007 4:57 PM
Back on the chain gang
Posted by: Anonymous | May 24, 2007 4:56 PM
It seems to me that, for those of us who want out of Iraq, Hillary is not the smart choice. Also, she's proved herself to be a great friend to big business--not the average American. Don't forget, also, Bill helped sell NAFTA without any worker or environmental protections. Don't you think she, too, would support unfair trade agreements?
Posted by: Bo | May 24, 2007 4:53 PM
how about "Mr(s). Roboto"?
what about ...
"I Have Nothing (If I Don't Have Bill)"
Posted by: ssstephen | May 24, 2007 4:52 PM
lylepink notes
"This one time I hope to be proven wrong, but since the distortion has already taken place, I have my doubts."
I'll admit to writing as Jan. All the complaints about Chris/the media being all Hillary all the time brought out traumatic memories of the brady bunch. Sorry.
Posted by: bsimon | May 24, 2007 4:51 PM
If I were a video guru, I would do a mystery science theatre 3000 type mash-up with this video & concurrent commentary. A guy could have a lot of fun with that.
video: "Every little thing she does is magic"
voiceover: "She turned me into a newt!"
Posted by: bsimon | May 24, 2007 4:50 PM
Once again each and every time Hillary is mentioned the "Haters, Nuts, and Wackos" follow. This one time I hope to be proven wrong, but since the distortion has already taken place, I have my doubts.
Posted by: lylepink | May 24, 2007 4:49 PM
Hillary, Hillary, Hillary. Everyone wants to talk about Hillary.
Posted by: jan | May 24, 2007 4:46 PM
her record as a Senator is so weak she has nothing else to stand on but these absurd generalizations.
In five years as the most influential Democrat in the Senate, Hillary has managed to get the following laws and resolutions enacted:
• Establish the Kate Mullany National Historic Site
• Support the goals and ideals of Better Hearing and Speech Month
• Recognize the Ellis Island Medal of Honor
• Name courthouse after Thurgood Marshall
• Name courthouse after James L. Watson
• Name post office after John A. O'Shea
• Designate August 7, 2003, as National Purple Heart Recognition Day
• Support the goals and ideals of National Purple Heart Recognition Day
• Honor the life and legacy of Alexander Hamilton on the bicentennial of his death
• Congratulate the Syracuse University Orange Men's Lacrosse Team on winning the championship.
• Congratulate the Le Moyne College Dolphins Men's Lacrosse Team on winning the championship
• Establish the 225th Anniversary of the American Revolution Commemorative Program
• Name post office after Sergeant Riayan A. Tejeda
• Honor Shirley Chisholm for her service to the nation and express condolences on her death
• Honor John J. Downing, Brian Fahey, and Harry Ford, firefighters who lost their lives on duty.
Only five of Clinton's bills are substantive:
• Extend period of unemployment assistance to victims of 9/11
• Pay for city projects in response to 9/11
• Assist landmine victims in other countries
• Assist family caregivers in accessing affordable respite care
• Designate part of the National Forest System in Puerto Rico as protected in the Wilderness Preservation System
Combined this with her legacy as the "2-for-the-price-of-one" First Lady where she was tasked with two things in her husband's administration - the selection of the nation's first female Attorney General and the design and adoption of a comprehensive program of health care reform, and was successful at neither.
Her efforts to designate an Attorney General hamstrung the new Administration for months as two nominees, in succession, had to withdraw their names from consideration. Finally, at the eleventh hour, she urged her husband to appoint Florida's Janet Reno, a selection Bill Clinton would come to describe as "my worst mistake."
In the bargain, she suggested the appointment of Lani Guanier as head of the civil rights division, a job she was shortly forced to relinquish when her radical views became known, another embarrassment for the new Administration.
Her other selections for the Justice Department, the White House staff and the Treasury were her three law partners: Web Hubbell, Vince Foster, and William Kennedy, appointments which culminated in one imprisonment, one suicide, and one forced resignation.
Her other assignment, health care reform, collapsed in such a debacle that it cost her party control of both houses of Congress, a fate from which it took twelve years to recover.
And, contrary to what lylepink says, the Clintons are now trying to distance themselves from the 2-for-the-price-of-1 image.
Posted by: proudtobeGOP | May 23, 2007 12:46 PM
Posted by: to her credit | May 24, 2007 4:45 PM
I don't see this as letting folks into the rope line at all. She could easily get to know folks if she would just not tell you and your fellow reporters her every move. I understand that she has a security detail that must follow her around but she doesn't need 25 reporters and tv crews everywhere she goes.
The clinton campaign should start a strategy called something like "Summer Picnics with Hillary". She would then pick a town in some part of the country and have a impromptu picnic. She could do them either at someones house or at a park or whatever. If she committed to say 50, one in each state (even the Red ones), without any major media just the local guys that would go a long way to convince people she is a real person. The crowds could be set at 50 people all non-donors or small donors. Just an idea but I think that is more genuine then a youtube video.
Plus one of the other songs is Celine Dion. Are you f'ing kidding me, CELINE DION. She's canadian for pete's sake.
Posted by: Andy R | May 24, 2007 4:45 PM
She deserves credit for what she has done. I wish more candidates were up close and personal. Nevertheless, she strikes me as being phony.
Posted by: Deg | May 24, 2007 4:41 PM
"they are getting to know the real Hillary Clinton."
If this ever happened, she would be in prison.
Posted by: kingofzouk | May 24, 2007 4:37 PM
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