Insta-CoGo: Clear Security Lanes Debut at DCA

When did being special get ... special-er? First there were HOV lanes on the highway, then came EZPass for tolls. Denver and Salt Lake City airports just got separate security lanes for casual, family and "expert" travelers. And as of today, Reagan National has Clear lanes for registered travelers, courtesy of a company called Verified Identity Pass Inc.
The official launch of the lanes was this morning. After some speechifying, the scrum got a demo of the new Clear kiosk and lane at Concourse C. Iris -- and fingerprint-scanning ensued.

Rob Cimino, Senior VP of Clear Member Services, demonstrates the use of the machine at Ronald Reagan National Airport. (Gerald Martineau -- TWP)
How Clear works: For an annual fee of $128, you buy a card that enables you to use an express lane when going through security at a handful of airports in the U.S., including New York's LaGuardia; Jacksonville, Fla.; Indianapolis; and now Washington. So far, more than 100,000 people have become Clear members, and another 100,000 (20 percent of DCA fliers) are projected in the next two years. Customers submit their name, address and previous addresses, then get photographed and have biometrics taken -- iris scans and fingerprints. Then the Transportation Security Administration does a security assessment (the details of which are kept secret). A couple of weeks after TSA approval, customers get their cards and can start using the special lanes.
At the airport, you insert your card and either put your finger on the sensor or adjust the iris-scanner for a biometric ID. You still have to go through TSA screening, but you won't have to wait in line with the riffraff. lso, special "concierges" staff the Clear lanes to help with luggage, bins and shoes.
In future months, Clear hopes to introduce shoe scanners, self-check baggage equipment and liquids scanners. Clear commissions new technologies (GE Security's working on the shoe scanner), then the TSA tests them out. If the TSA gives the green light, Clear trys out the new technology on its customers. If the TSA approves, the theory goes, it will buy the equipment for all security lanes.
At this morning's opening, Clear's Steven Brill equated the program with EZPass, saying it'll help all travelers speed through security, since Clear customers -- mostly business travelers, at least for now -- will get funneled off. He touted the Clear experience as "predictable," saying customers can count on short or non-existent lines at security. Officials say they anticipate 20-minute savings when people use Clear. Hard to say whether regular leisure travelers will pony up $128 for the privilege.
By Christina Talcott |
March 19, 2008; 2:50 PM ET
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Insta-CoGo
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Posted by: Rich | March 19, 2008 3:26 PM
You need to ask a second poll question - Do you trust "Clear" and the TSA to keep your data in well-secured databases?
That would be a no.
Posted by: Chasmosaur | March 19, 2008 3:31 PM
I just wanted to add that Clear has also launched lanes at Dulles, in case anyone was wondering. As for the privacy concerns Chasmosaur mentions, that's certainly something Clear addresses (read about it here: http://www.flyclear.com/footer/privacy_fairinfo.html). It sounds good, but will their security measures really work? We'll just have to wait and see.
Posted by: Christina Talcott | March 19, 2008 3:55 PM
Christina -
I probably should have clarified. I'm sure Fly Clear, as a start-up, probably has all sorts of security measures.
It's that the TSA then collects and reviews the info. It's TSA I feel is the weak link here. We all know the Feds have not done a stellar job of keeping private data private over the past couple of years.
Posted by: Chasmosaur | March 19, 2008 6:57 PM
"special 'concierges' staff the Clear lanes to help with luggage, bins and shoes"
So our taxes are paying to hire special concierges for those well-off enough to spend $128 per year for an airport ID card?
Posted by: nnj | March 19, 2008 7:29 PM
I wonder how many business frequent fliers are going to expense that $128 to their companies or put it down as a nonreimbursed business expense on their taxes? If I flew out of those airports on a regular basis, I would pay it in a heartbeat. By regular I mean more than once a month.
Posted by: rja112 | March 20, 2008 12:19 AM
I wonder how many business frequent fliers are going to expense that $128 to their companies or put it down as a nonreimbursed business expense on their taxes? If I flew out of those airports on a regular basis, I would pay it in a heartbeat. By regular I mean more than once a month.
Posted by: rja112 | March 20, 2008 12:19 AM
I forgot to mention in my prior post that there are various discounts out there. Members of Frontier's frequent-flyer program were being offered an extra month for free (at least as of February 7 when they sent me an advertising e-mail), and American Express were offering something similar in January. I believe I read that federal employees also get a discount if they sign up at a particular location.
I go back and forth on the concern "Chamosaur" raised. I don't trust the TSA for an instant. But on the other hand, I also figure that the TRULY determined ID thief can probably hack into "secure" databases elsewhere and find the same information, so I'm undecided as to whether TSA ineptitude (a redunant phrase if there ever was one!) even matters.
Posted by: Rich | March 20, 2008 11:34 AM
It's not worth it if you still have to go through security. The risk-reward of having the TSA background check you, and paying $128/year, only makes sense if you get to skip the search and can take whatever you want on the plane in return. But if I still have to remove my shoes, put liquids in a ziploc and go throug hthe other hassles, then this is a no-brainer for me. (And I've already flown 20 times this year.)
Posted by: Andy | March 20, 2008 4:09 PM
I've spent way too much time waiting on line behind families with 3 kids and 3 strollers, grandparents who haven't flown since pre-9/11, and people who don't respect the 2-carry-on rule. If DCA and IAD had separate lanes for "frequent" vs. "infrequent" flyers and could actually ENFORCE those designations somehow, I wouldn't bother with the Clear card. Until they do, I'll gladly pony up the cash (and actually already have my card!).
I'm not especially concerned about my so-called "private" information. Nothing they asked on the questionnaire was information that couldn't be obtained for a fee from any public-records database. I protect my identity by keeping a close watch on my mail and my bank and credit accounts and never, ever giving out any information over the phone if I didn't initiate the phone call.
Posted by: dcgirl1899 | March 20, 2008 7:42 PM
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Whether I'd sign up depends on whether I start flying more often out of Reagan again. Lately I've flown out of Dulles in international business class more often than I've flown out of Reagan, and thus I've had access to the "premium passenger lane." The waits were short enough that I'm not sure the Clear lane would help. From Reagan I usually fly economy, so it might make a difference there, depending on which portions of the terminal it serves.
But if Clear gives one a way to avoid the shoe silliness, then I'd sign up immediately!