This Brand is Your Brand

Whenever I'm feeling down, I take great comfort in turning to Achenblog for just the kind of laughs that, like Coca-Cola, add life. Such was the Excedrin strength of his blog titled Super Bowl Ad Nauseum. Read it, weep, reach for the Kleenex, then read the readers takes.

BC has seen it all before. "If you've ever heard a Washington NFL Franchise radio broadcast, it's not too far from this (Rough Draft) in terms of sponsor plugs. When you've got sponsors for individual plays, you're really maximizing the revenue stream...Hmm, won't those Washington NFL radio broadcasts be on the WaPo radio network?"

Hey, that's cheeky!

"Do you suppose this sponsorship frenzy will run its course eventually?" asks kbertocci. "I imagine telling my great-grandchildren, you just wouldn't believe what it was like back around the turn of the century."

Not everyone is poking fun of ads, or bothered by enjoying their content. Cassandra waxes that she loves, "...the commercial where the man comes the door of an office and these three guys are doing something akin to dancing, and the dude at the door ask them about another guy, and they stop whatever it is they're doing and using this high tech stuff they answer his question, and start back doing whatever they call that, dancing I guess. To me it is hilarious, I laugh everytime I see it. I laugh when I think about it. These guys are so geeky, and that body movement is beyond weird."

Uh, can't remember that one, but dancing is always cool.

Achenbach himself chimed in on the thread, commenting on dancing and forgetting ads. He writes, "I liked the Addicted to Lost ad with the late Robert Palmer. The lady straddling the sleeping man in the airliner was funny but kind of pointless -- who can name the company that it allegedly was an advertisement for?"

Not me. And probably not them.

Yellojkt voices some appreciation. "The only commercial that made me laugh out loud was the 'Magic Fridge' Bud Light one. You don't often get cargo cult allusions from beer ads."

Never enough "cargo cult" allusions, I always say. And not enough Achenbach, either. He said he'd post a new "kit," which is Achenblog-speak for another blog entry, so check back.

By Lindsay Howerton |  February 7, 2006; 2:06 PM ET  | Category:  Consumer Issues
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